Favbet Tech, which initially focused on the iGaming industry, has significantly expanded the scope of its activities today. It has evolved into a full-fledged technology company with its own R&D center in Ukraine, specializing in big data processing, personalization, artificial intelligence, and digital platform security.
Favbet Tech is part of the Favbet group of companies, founded by Ukrainian entrepreneur Andrii Matiukha. He shared how the company’s engineering division develops modern solutions for high-load digital services.
Ensuring Stability Under High Loads: Favbet Tech’s Infrastructure Solutions
Favbet Tech operates in a dynamic environment, where its platform processes millions of transactions and large volumes of data daily. A key requirement is system stability regardless of market conditions, load levels, or regulatory changes.
Andrii Matiukha emphasizes:
“Favbet platforms face high traffic and the need for scalability every day. That’s why technologies enabling stable operation under any conditions are of critical importance.”
The company’s engineering architecture is based on an event-driven model that ensures real-time processing of every user action. This allows the platform to adapt content, predict user behavior, and generate more accurate recommendations.
Artificial Intelligence as a Tool to Improve User Experience
According to Andrii Matiukha, the use of artificial intelligence at Favbet Tech is not just about following trends — it’s a practical tool for personalizing user interaction. AI algorithms analyze behavioral patterns, preferences, and user activity times to offer the most relevant content. Beyond improving UX, AI is also used for internal analytics, including forecasting user LTV (lifetime value), churn probability, and marketing efficiency.
“AI is an assistant. It doesn’t make decisions for people, but it helps work faster and more accurately,” — explains Andrii Matiukha.
The company places great emphasis on data quality, as clean and well-structured data is the foundation for the effective operation of AI models.
Andrii Matiukha: “Personalization, Security, and Gamification Are Key Development Vectors for Favbet Tech”
The company actively invests in technologies shaping a new level of user experience. According to Andrii Matiukha, four strategic directions are at the center of attention, gradually being integrated at all levels of the platform:
- Personalization: One of the core principles is creating a unique experience for each user. The platform adapts to individual behavior, preferences, and interaction history — in both the interface and content. Offers, bonuses, notifications, and their timing are customized individually.
- Gamification: Game mechanics are integrated throughout the platform’s ecosystem, extending beyond purely entertainment functions. Elements such as missions, levels, rewards, progress bars, and internal currency provide additional motivation for regular engagement with the platform.
- Cybersecurity: In today’s digital world, security is an integral part of the overall user experience, not just a background function. Andrii Matiukha explains that Favbet Tech embeds protection mechanisms at the architectural, transactional, authorization, and behavioral analytics levels. AI models continuously analyze events for anomalies, respond in real-time to suspicious activity, automate user verification processes, and protect payment data. The main focus is on building trust and minimizing risks for both the company and its clients.
- Artificial Intelligence: AI is not a standalone module but the connective “fabric” that ties all the above directions together. Thanks to machine learning algorithms, the platform can anticipate a user’s desires even before they are clearly expressed. AI supports product teams by suggesting the most effective solutions and helping predict the outcomes of implemented changes.
Contribution to the Development of the AI Community and Technologies in Ukraine
Andrii Matiukha notes that Favbet Tech actively shares its developments with the professional community. The company uses open-source solutions, participates in technical events, and supports local educational initiatives.
In 2025, Favbet Tech became a co-founder of the AI Committee of the “IT Ukraine” Association — an industry group shaping the AI agenda. The company contributes to the development of ethical standards, offers consultations on AI implementation in different sectors, and promotes the idea of responsible artificial intelligence usage.
Andrii Matiukha has repeatedly emphasized that the development of high technology in Ukraine is a strategic task that requires business support:
“Today, Favbet Tech is building not just individual solutions, but an ecosystem for the technologies of the future,” — he stated.
Promising Technologies: AI in Development
One of Favbet Tech’s most ambitious internal projects is the AI Code Assistant — a tool for developers operating within a closed corporate environment. This isolated system is not connected to external LLM services, ensuring full code confidentiality and security. It helps teams work more efficiently with architectural solutions, identify logical weaknesses, analyze potential errors, and accelerate the search for optimal solutions.
This is part of a broader trend toward the intellectualization of internal processes. Today, artificial intelligence plays a critical role not only in enhancing the user experience but also in supporting development, analytics, and product management teams.
At Favbet Tech, AI is integrated into operational activities at all levels — from system performance analysis to infrastructure cost optimization. According to Andrii Matiukha, Favbet Tech takes a cautious approach to the mass implementation of “hybrid AI” or generative models in critical business processes. The company follows a balanced engineering approach, where AI solutions scale quickly but without compromising platform stability and security.
Andrii Matiukha and Favbet Tech: From iGaming to the Technologies of the Future
Favbet Tech is not abandoning its iGaming roots, which remain one of the company’s core sectors. However, today the company is confidently advancing in the fields of artificial intelligence, product analytics, cybersecurity, and complex personalization solutions. It is developing technologies that are already applicable in other industries, such as fintech and education.
For Andrii Matiukha and the Favbet Group, this is not just about business expansion. It is evidence that world-class high-tech products can be created in Ukraine — and that they are shaping the future of the digital experience.
