Liberal Brand Gaining Popularity After Falling For Weeks

OTTAWA – Justin Trudeau and the Liberal Party are gaining strength. The latest Nanos Poll states, “The Liberals are maintaining their party brand strength advantage over both the Conservatives and the New Democrats.  Of note, for the second week in succession the Liberal brand has increased in strength after declining for the previous eight weeks.  In the Nanos Party Power Index, the Liberals stand at 56 points followed by the Conservatives at 51 points, the NDP at 49 points and the Green Party at 34 points”.

“Harper and Trudeau remain in a tight race on the best Prime Minister front (28 and 27 percent respectively), while Mulcair is identified as the leader that would make the best Prime Minister by 18 percent of Canadians”.

The impact on the Conservative brand comes after weeks of punishing questions in the House of Commons over the Senate Scandal.

Trudeau has not been fully on the attack over the Senate Scandal, while Mulcair, the NDP leader has been very focused and tactical in his pin-point direct questioning of Prime Minister Harper.

The pool of accessible voters for the Liberals has moved up from 47 percent of Canadians to 52 percent of Canadians over the past three weeks, while 40 percent of Canadians would consider voting for the New Democrats and 39 percent of Canadians would consider voting for the Conservatives.

The Green Party leader Elizabeth May has remained stable in the polls. The potential impact of Thunder Bay Superior North MP joining the Green Party has not yet registered in the latest polling it appears.