Thunder Bay – NEWS – A quiet transformation is turning heads in Thunder Bay’s downtown Port Arthur core, as the Waterfront District undergoes a revitalization marked by new business openings, infrastructure upgrades, and a renewed sense of place.
At the heart of this transformation is Red River Road, which has seen significant improvements to streets and sidewalks—laying the foundation, quite literally, for a modern, walkable commercial strip that’s quickly becoming one of the city’s most vibrant corridors.
Red River Road Reimagined
Long a historic artery of Thunder Bay’s urban core, Red River Road is emerging from years of economic lull. The improvements to infrastructure have set the stage for new businesses, patios, and public life, echoing successful downtown revitalization efforts seen in cities across Canada.
Residents and tourists alike are noticing the change: empty storefronts are filling, building facades are being renewed, and the street itself now invites a slower pace, making room for pedestrians, cyclists, and café-goers.
From Eaton’s to Goods & Co: Reinventing Retail
Once anchored by the retail giant Eaton’s, downtown Port Arthur’s flagship location has undergone a complete rebirth. The space now houses Goods & Co. Market, a locally focused collection of small shops, artisan vendors, eateries, and community gathering spaces. Among the highlights is 3Ride Bike Shop, a standout destination for the city’s growing cycling community.
For families, The Sugar Shack has become a must-visit—a colourful candy wonderland that captures the imagination of children and nostalgia of adults alike.
Local Legends Evolve, New Ventures Thrive
Even some of Thunder Bay’s most iconic venues are getting a second life. The Apollo, a name long associated with local nightlife and music, has been reborn as Nortenos Cantina, bringing a fresh culinary identity and energetic atmosphere to the scene.
Meanwhile, the former TD Bank building has transformed into The Vault, a modern industrial-style business hub offering co-working space and offices—a fitting metaphor for the district’s shift from old-school banking to new-age entrepreneurship.
Adding to the district’s dynamic mix is the Dene Cree Store, which relocated from Intercity Mall to the Waterfront. Its move highlights the area’s growing appeal as a retail and cultural destination.
Business Mood Turning Positive After Challenging Transition
The past two years haven’t been without challenges. Businesses have had to navigate construction disruptions, pandemic recovery, and shifting consumer behaviours. But the payoff is beginning to show. Foot traffic is returning. New entrepreneurs are investing. And long-time residents are rediscovering their downtown.
“There’s a buzz again,” said one local shop owner. “You can feel the energy. It’s not just about new stores—it’s about new momentum.”
As Thunder Bay continues to redefine its economic landscape, the success of the Waterfront District could serve as a model for other neighbourhoods in transition. From historic legacy to future-forward growth, The Waterfront District is proving that reinvention is not only possible—but powerful.
