Report calls on municipalities to use local tools to save lives ahead of Victoria Day long weekend
OAKVILLE, ON – Public Safety News – As the Victoria Day long weekend approaches—a time when impaired driving incidents traditionally spike—MADD Canada is urging municipalities across Canada, including those in Northwestern Ontario, to step up their efforts in preventing impaired driving and supporting victims and survivors.
In its newly released report, The Top Ten Report: Municipal Measures to Minimize Impaired Driving and Support Victims and Survivors, MADD Canada outlines how local governments can play a critical role in tackling impaired driving, despite most laws being federal or provincial.
“Municipalities control police budgets, manage local venues, and oversee infrastructure that can be leveraged to reduce impaired driving,” said Steve Sullivan, CEO of MADD Canada. “They have the tools to save lives—this report is about helping them use those tools more effectively.”
Impaired Driving Remains a Persistent Threat in Canada
Despite decades of progress, impaired driving remains a leading cause of preventable deaths and injuries on Canadian roads. In 2021 alone, 78,480 impaired driving sanctions were issued across Canada—an average of 215 per day, according to the report.
For communities like Thunder Bay, where summer traffic, boating, and ATV activity increase during long weekends and holidays, the report’s timing is a crucial reminder of the ongoing risks.
Key Municipal Actions Recommended
MADD Canada’s report recommends evidence-based steps local governments can take, including:
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Ensuring adequate police funding for proactive road safety measures such as Mandatory Alcohol Screening at all lawful stops and regular sobriety checkpoints.
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Supporting the introduction of immediate roadside prohibition programs.
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Promoting and ensuring multiple safe transportation options, such as rideshares, public transit, and safe ride programs.
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Implementing and updating municipal alcohol and cannabis policies.
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Leading or partnering in anti-impaired driving awareness campaigns, particularly during high-risk periods like long weekends.
“This report gives municipalities a clear roadmap to start meaningful conversations and adopt practical policies,” said Eric Dumschat, Legal Director of MADD Canada.
Local Lens: Community Vigilance Key as Summer Approaches
The Victoria Day long weekend marks the unofficial start of summer across Northwestern Ontario—a time when roads, trails, and waterways get busier. MADD Canada’s Campaign 911 program reminds all residents that impaired driving is an emergency, and encourages everyone to call 911 if they suspect an impaired driver.
Everyone has a role to play:
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Plan ahead for safe transportation.
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Never drive—or ride—with someone impaired, whether it’s a car, boat, ATV, or any vehicle.
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Speak up and call 911 if you see unsafe driving behavior.
About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national charity working to stop impaired driving and support victims of this violent crime. With volunteer groups active in nearly 100 communities across Canada, including in Northwestern Ontario, MADD Canada focuses on education, victim support, and public awareness.
For more information and to read the full report, visit www.madd.ca.
