Hockey Canada Trys to Woe Back Sponsors

Thunder Bay City Council is looking to change the decision in Netgate

SPORTS – Hockey Canada is working toward trying to restore its reputation as well as sponsors who have backed off of the company over the past months.

Hockey Canada officials have approached some of their largest sponsors seeking to determine is getting rid of some of their top executives and board members could entice regaining their support and likely more importantly their sponsorship dollars as Hockey Canada continues to overcome a long-standing sexual-assault scandal.

Hockey Canada has struggled over the handling of sexual-assault allegations against players.

Major sponsors including the Bank of Nova Scotia, Canadian Tire, Tim Hortons, Telus and Esso announced last June that they would suspend support for Hockey Canada, including at this year’s World Junior Championship.

So far, the sponsors who were contacted have not changed their positions, according to sources, whom The Globe is not naming because they were not authorized to discuss sensitive conversations with business partners. Some said the departures on offer would not be sufficient, and that wholesale change to Hockey Canada’s operations is needed.

Previous articleEverWind Secures Offtake from Key German Partner Uniper for Canada’s First Green Hydrogen Hub in Nova Scotia
Next articleTroy CHARLEY and Shaquelle HAUGHTON Arrested for Drug Trafficking or NNL offers news, information, opinions and positive ideas for Thunder Bay, Ontario, Northwestern Ontario and the world. NNL covers a large region of Ontario, but are also widely read around the country and the world. To reach us by email: Reach the Newsroom: (807) 355-1862.