In order to build an image and have some sort of influence on social media, it takes a lot of effort. But, it takes even more to create a passion-driven business. Marko Danial, more popularly known as Pharaoic, is someone who gathered an extraordinary following on social media for something that he had a passion for, sports.
“With time and commitment, and consistent effort, it is possible for an average person to become a successful influencer,” said Sinead Norenius-Raniere who is the Vice President of influencer marketing & paid social at Valassis.
Growing up in Egypt and not knowing much about sports sparked Danial’s curiosity to become more knowledgeable when he relocated to the United States. Danial states that he created his first sports account on Instagram, which later exploded with tons of followers after completing middle school. Out of “surprise and sheer happiness”, Danial continued to grow a variety of accounts.
“Millennials have developed an even deeper trust for influencers with 48% noting heightened trust,” said Norenius-Raniere.
As proven, social media is not for everyone. It can be difficult to not only create but also build that following. It takes a lot of hard work and deviation, but most of all, patience.
Therefore, after learning about social media Marko Danial decided that he would create his own personal image on social media to inspire others. Hence, the name Pharaoic, a name he used to represent his Egyptian background.
In 2017 Pharaoic founded, Spzrts, a company that resembled his hard work and inspirations from sports. This was just the beginning for Pharaoic’s entrepreneurial journey.
“Influencer marketing, when done right and with the proper strategy in place, will continue to prove to be a powerful tool in your marketing mix. But it needs to be part of a multichannel marketing mix, not your only marketing tool.”
Social media marketing is one of the main ways for companies to grow and advertise online. Pharaoic learned how to fully take advantage of his social media skills and turn it into something that is much more rewarding.
It takes time and strategy to be able to advertise consistently on social media, however, Pharaoic has also had the opportunity in working with various companies.
Marko Danial now works with a variety of athletes, musicians, and other entrepreneurs in helping them grow their online presence and businesses.
As a student, Pharaoic is also working his way into becoming an engineer and staying focused on his end goal, “to be able to build Spzrts into a bigger company.”
His visions truly symbolize the hard work and Danial is continuing to build a name as an entrepreneur and social media influencer.