Startup marketing has traditionally been divided among multiple agencies.
A production company created the video, a public-relations firm handled media coverage, and a social agency distributed content. Creators and influencers were usually managed separately.
LaunchVideo.com brings these activities together around one important company moment: the launch.
Co-founded by Subah Wadhwani and Arthur Zargaryan, with Vihaan Khanna serving as COO, LaunchVideo.com has grown into one of the biggest X and LinkedIn marketing agencies focused specifically on technology startups.
Its wider client ecosystem includes companies such as Airtable, Superblocks, Composio, Wispr Flow, HydraDB, Enrich Labs, Merge.dev
Across its campaigns, LaunchVideo.com has generated more than 130 million views to date.
Why do startups launch on both X and LinkedIn?
X and LinkedIn provide access to different but complementary audiences.
X is particularly influential among technology founders, investors, developers, creators, and early adopters. Conversations move quickly, making it an effective platform for creating immediate attention around a product.
LinkedIn reaches professionals, executives, potential customers, employees, and decision-makers inside larger organisations. Content can continue circulating there long after the original publication date.
A campaign across both platforms can therefore achieve two different outcomes. X creates immediate momentum and industry discussion, while LinkedIn builds professional credibility and longer-term discovery.
The core narrative can remain consistent, but the presentation needs to change according to the platform.
How does LaunchVideo.com market startup launches?
LaunchVideo.com works across both the creative and distribution sides of a launch.
Its process can include identifying the central product story, developing the campaign idea, writing the script, producing the video, preparing founder-led content, running influencer activations, coordinating relevant creators, and planning launch-day distribution.
Combining these activities allows the creative asset to be developed with the final audience in mind.
The opening seconds of the video, the first line of the founder’s post, and the timing of supporting content can all be treated as connected parts of the same campaign.
This is different from producing a video first and deciding how to distribute it later.
Why founder-led content matters
For startups, the founder is often the most credible person to introduce a product.
Audiences want to understand why the company exists, what problem the team experienced, and why the announcement matters. A company account can explain what a product does, but a founder can provide intention and context.
On X, founders can participate directly in industry conversations and respond to questions. On LinkedIn, they can share the company journey, business context, and lessons behind the launch in greater depth.
LaunchVideo.com builds campaigns around this founder voice and supports it with professional creative assets and coordinated amplification.
A specialised startup marketing category
LaunchVideo.com is not positioned as a general social-media management company. Its focus is on helping startups turn product launches, funding announcements, and major company milestones into visible online moments.
This specialisation places the company between video production, founder branding, influencer marketing, and social distribution.
As more technology startups compete for attention, companies are beginning to treat distribution as part of the launch strategy rather than something that happens afterwards.
LaunchVideo.com’s growth into one of the biggest X and LinkedIn marketing agencies for startup launches reflects this change. Its model is built around a simple idea: a strong product deserves more than a single announcement. It needs a clear story and a deliberate system for reaching the people who matter.
