Lake of the Woods the focus for joint regional marketing efforts

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Kenora Harbour - MV Kenora
Kenora Harbour - MV Kenora

In partnership with Destination Northern Ontario, the City of Kenora and the Township of Sioux Narrows-Nestor Falls, are encouraging visitors to the region once again with the launch of new regional marketing initiatives for the summer and fall of 2022. This joint campaign will focus on the Lake of the Woods.

The impact that visitors to Kenora and Sioux Narrows-Nestor Falls has on the local economy is significant. Our communities boast a variety of businesses because of this impact. When people think of our region, they don’t always identify one municipality over another.

Instead the renowned Lake of the Woods and lake life experience is what they remember and are seeking. Investment and commitment to a regional partnership and a lake-focused campaign shows how important the Lake of the Woods is to the local economies.

We recognize the close proximity of Sioux Narrows-Nestor Falls to the City of Kenora, as well as the body of water that we are both lucky to share with many other communities all around the lake,” states Mayor Norbert Dufresne “There are a lot of opportunities for visitors to move around the region and experience all that the Lake has to offer, and when this happens we all benefit. This partnership is great for the region.”

“Having a collaborative approach to increase tourism and economic development makes sense for the lake and our region. We are fortunate to have Sioux Narrows-Nestor Falls as a lake neighbour and key partner in promoting this area as a travel destination. We are very excited for summer 2022 and to welcome visitors once again.” states City of Kenora Mayor Daniel Reynard.

Destination Northern Ontario is excited to see the continued promotion of the Lake of the Woods area as a destination of choice for both domestic and international visitors,” said Stephanie Hopkin, Senior Coordinator, Product Development, Marketing and Communications of Destination Northern Ontario. “Through partnership, we have been able to create spectacular creative that tells a compelling story to new and returning visitors to the area. With the added bonus of the Ontario Staycation Tax Credit and the pent-up demand of domestic travel from Manitoba and Ontario, we are excited to see the results of this campaign and the economic impact it has to the region during the upcoming season.”

The joint marketing initiatives include a stunning new video by Up River Media highlighting the natural beauty, ecological diversity and soft outdoor adventure opportunities our region is known for. The video aims to increase awareness of our region for the international travel trade at the Rendez-Vous Canada international travel show. It will also be used as part of an advertising campaign into Manitoba and supported with a large digital advertising component.

The value of the partnership is just over $46,000. The digital campaign will roll out between June and September.