Half-Way Motors Group put out a challenge to the community for the months of March and April to raise funds for Ukrainian relief
THUNDER BAY, ONTARIO – “When viewing the horrific events in Ukraine we felt we needed to do something. Our dealerships were able to leverage our relationships with local media to get the word out and as a result we were able to provide a substantial donation”, said Patrick Trevisanutto, Managing partner of Half-Way Motors.
A Northwestern Ontario car dealership has helped raise $80,000 for Ukraine relief. In early March, the Half-Way Motors Group of Thunder Bay put out a challenge to the community for the months of March and April to help raise funds for the Canadian Red Cross Ukraine Humanitarian Crisis Appeal.
The dealership committed to match all funds for up to $50,000 and agreed to donate $100 from each new Nissan, Mazda and BRP Power Sports product sold over the two month period.
With the help of a large local donor, Mahon Electric/Automation Now/Kilred Winding Industries of $20,000, the local donations totaled $28,000, and when matched by Half-Way Motors the donation totaled $56,000.
Additionally, with the sale of 231 new vehicles and power sport products, Half-Way Motors contributed another $23,100 for a total of $76,200.
“We have a numerous friends, neighbours and employees of Ukrainian descent that have contributed so much to our community. I really couldn’t stand by without finding a way to help. We had a number of people walk into our dealerships and pledge $20 or more. I’m always amazed at the generosity of our community”, said John Trevisanutto, Partner at Half-Way Motors.
The Trevisanutto family, the owners of the stores then topped up the amount to make a total donation of $80,000.
The funds raised are being donated to the Red Cross Ukraine Humanitarian Crisis Appeal to provide support to people affected by the conflict in Ukraine and surrounding regions.
“I would like to thank Half-Way Motors, its owners, customers and the community of Thunder Bay for their generosity in supporting the people affected by the conflict in Ukraine,” said Liane Fernandes, Vice-President, Ontario operations at the Canadian Red Cross.
“The humanitarian needs are immense and the Red Cross is working around the clock to address immediate and emerging needs of people in Ukraine, including those displaced in surrounding regions.”