Health, fitness and nutrition go hand in hand, forming one of the biggest and most multifaceted industries known today. Nowadays, nutritional and fitness-based supplements and products are widely popular and are being used for a multitude of reasons. While their popularity is undeniable, traditional supplements are known to have several side effects and can cause health issues. To counteract this issue, Joel Marion decided to create a brand that would raise the bar in terms of quality and service.
During his college days, Joel chose to pursue his passions, which were health, nutrition and fitness. He initially worked as a gym trainer but struggled to support his family. That’s when he decided to write an e-book on the subjects of health and fitness. The book earned over $250,000 in just 30 days and Marion quit his job to focus on his online business.
Joel took the profits from the book sales and invested them in business. In 2011, he founded BioTrust with his friend and co-founder Josh Bezoni. Since then, BioTrust has dominated the online fitness industry, having sold 1 million products in its first year of operations. It has raked in over $400 million in sales and has become a trusted brand across the world. Marion added, “We asked our customers what they want. When they said they wanted a natural protein powder that tastes delicious, that’s exactly what we focused on creating. Our products are natural, pure and of the highest quality. The rest just fell into place.”
Marion was equally passionate about creating a brand that cared about people, and BioTrust has done a great deal of work in the realm of charity. In fact, soon after its establishment, the company partnered with the Make-A-Wish Foundation, over a span of 6 years it has donated over $1.7 million to fulfill the wishes of children suffering from terminal or life-threatening conditions. Each time a product is sold, BioTrust makes a donation to the NoKidHungry campaign. To date, it has provided over 3 million meals to hungry kids. Marion smiled and added, “BioTrust’s success would mean nothing if we didn’t use it to bring about a positive change in the world. That’s one of our core missions too.”
Apart from BioTrust’s phenomenal success, Joel Marion is a legend within the fitness industry, having been a part of it for more than 10 years. His passion for fitness has led him to help millions of people across the globe. From helping them lose weight to transforming their lives, Joel has done it all. Now a 5-time bestselling author, Joel has been featured on television networks like NBC, ABC, and CBS. He has also been featured in magazines like Men’s Fitness, Woman’s Day, Maximum Fitness, Oxygen, Clean Eating, MuscleMag International, and Muscle & Fitness Hers, among others.
Joel’s journey with BioTrust has helped him successfully reach out to a number of people and change their lives, be it through his products or the numerous charitable endeavours. It simply goes to show how true passion and good intentions can create a brand that cares about more than just sales, all it takes is a founder with good intentions.