Lots of Juice Left in Apple with New Product Launch

147
Apple Watch
The new Apple Watch

Time for the Apple Watch

NEW YORK – TECHNOLOGY – Apple has launched new bigger screens for what the company says is the newest and best iPhone they have ever made. Promising longer battery life, and brighter images, Apple is demonstrating that the company can continue long after Steve Jobs.

Apple Watch introduces a specially designed and engineered Digital Crown that provides an innovative way to scroll, zoom and navigate. The Digital Crown is Apple’s most revolutionary navigation tool since the iPod Click Wheel and iPhone Multi-Touch. Apple Watch will enable you to communicate in new ways right from your wrist by sending and receiving messages, answering calls to your iPhone, and with Digital Touch, sending something as personal as your own heartbeat. Apple Watch also introduces comprehensive health and fitness apps that can help people lead healthier lives. Apple Watch is available in three distinct collections—Apple Watch, Apple Watch Sport and Apple Watch Edition.

Apple Watch
The new Apple Watch

“Apple introduced the world to several category-defining products: the Mac, iPod, iPhone and iPad,” said Tim Cook, Apple’s CEO. “And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.”

“With Apple Watch, we’ve developed multiple technologies and an entirely new user interface specifically for a device that’s designed to be worn. It blurs the boundary between physical object and user interface,” said Jony Ive, Apple’s senior vice president of Design. “We’ve created an entire range of products that enable unparalleled personalization.”

Apple Watch introduces a revolutionary design and iOS-based user interface created specifically for a smaller device. Apple Watch features the Digital Crown, an innovative way to scroll, zoom and navigate fluidly, without obstructing the display. The Digital Crown also serves as the Home button and a convenient way to access Siri. The Retina display on Apple Watch features Force Touch, a technology that senses the difference between a tap and a press, providing a new way to quickly and easily access controls within apps. Apple Watch introduces the Taptic Engine and a built-in speaker that together discreetly enable an entirely new vocabulary of alerts and notifications you can both hear and feel. Apple custom-designed its own S1 SiP (System in Package) to miniaturize an entire computer architecture onto a single chip. Apple Watch also features Wi-Fi 802.11b/g and Bluetooth 4.0 to pair seamlessly with your iPhone.

Apple Watch comes in three distinct collections—Apple Watch, Apple Watch Sport and Apple Watch Edition—available in two different sizes, 38 mm and 42 mm. The beautifully designed and durable enclosures are crafted from custom alloys of polished or space black stainless steel, space grey or silver anodized aluminum, and 18-karat rose or yellow gold. Apple also created an entire range of watch straps: the high-performance elastomer Sport Band; the Milanese Loop in a flexible magnetic stainless steel mesh; the Leather Loop in soft, quilted leather that conceals magnets for quick fastening and adjustment; the leather Modern Buckle, which closes with a solid metal clasp; the leather Classic Buckle; and the stainless steel Link Bracelet. Apple Watch comes with a unique charging system that combines Apple’s MagSafe technology with inductive charging for a quick connection that snaps into place.

Apple Watch is an extremely accurate timepiece that’s also customizable for personal expression. Apple Watch comes with 11 watch faces ranging from traditional analogue faces to new faces like the dynamic Timelapse face; the Astronomy face with its interactive, real-time 3D model of the earth, sun, moon and planets; and the Solar face, a contemporary sundial. Apple Watch can be personalized in appearance and capability with additional information such as upcoming events, moon phases or your activity level, enabling millions of possible configurations.

Taking advantage of its location on your wrist, Apple Watch provides timely information that can be viewed at a glance. Smart Replies and dictation let you respond quickly to messages, and with Handoff, you can start a message on your Apple Watch and continue where you left off on your iPhone. Swipe up from the watch face for Glances that quickly show you information you care about, such as your current location, stocks or your next meeting. Pressing the side button brings up Friends, a view of your favourite people, so you can contact them quickly and easily. Digital Touch allows you to send a sketch, a gentle tap, an audio message through Walkie Talkie, or even your own heartbeat. Apple Watch lets you interact quickly and conveniently with the world around you, so you can pay for coffee using Apple Pay,* board a plane with a Passbook boarding pass, control your Apple TV or get directions.

Apple Watch includes a groundbreaking Activity app designed to help motivate you to be more active throughout the day, and an all-new Workout app designed to provide the metrics you need during dedicated workout sessions. Apple Watch uses the accelerometer, a built-in heart rate sensor, GPS and Wi-Fi from your iPhone to provide a comprehensive picture of your daily activity. The Activity app measures three separate aspects of movement: calories burned, brisk activity and how often you stand up during the day. The Workout app provides goal-setting and pacing during popular session-based workouts, such as running and cycling. The companion Fitness app on iPhone collects your activity data so you can see your activity history in greater detail. Apple Watch uses this history to suggest personal, realistic goals, reward fitness milestones and keep you motivated.

Apple introduces WatchKit, providing new tools and APIs for developers to create unique experiences designed for the wrist. With Apple Watch, developers can create WatchKit apps with actionable notifications and Glances that provide timely information. Starting later next year, developers will be able to create fully native apps for Apple Watch.

Pricing & Availability
Apple Watch will be available in three collections. Apple Watch, with a polished or space black stainless steel case and a choice of straps; Apple Watch Sport, with a space grey or silver anodized aluminum case and Sport Band; and Apple Watch Edition, with an 18-karat rose or yellow gold case and a choice of straps exclusive to this collection. Apple Watch straps include the Sport Band in black, blue, green, pink and white; the Classic Buckle in black and midnight blue; the Leather Loop in bright blue, light brown and stone; the Modern Buckle in midnight blue, brown, soft pink, rose grey and bright red; the Milanese Loop in stainless steel; and the Link Bracelet in brushed stainless steel and polished space black. Apple Watch will be available in early 2015 starting at $349 (US). Apple Watch is compatible with iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running the latest version of iOS 8.
If you’re an Apple fan, you are going to have to wait until after the Christmas holidays to get an Apple Watch. The new Apple watch was unveiled with great fanfare at Apple’s “Special Event” on Tuesday.

The Apple Watch is actually pat of a collection- with sport and luxury 18-carat gold editions. It will be customizable, have an engine that works with taps, voice dictation, a flexible screen, along with new fitness and health apps.

But it also requires an iPhone, specifically an iphone 5 or newer. Prices will start at $349.

iPhone 6 and iPhone 6 Plus, the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design. The new iPhones feature a precision unibody enclosure of anodized aluminium that conforms seamlessly with the shaped glass of the display, resulting in a completely smooth and continuous surface. iPhone 6 and iPhone 6 Plus are engineered to be the thinnest ever, delivering a bigger display in a design that is still comfortable to hold and easy to use.

Packed with innovative new technologies, iPhone 6 and iPhone 6 Plus include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight and FaceTime HD cameras; ultrafast wireless technologies; and Apple Pay, an easier way to simply and securely make payments with just the touch of a finger.¹ Both models include iOS 8, the latest version of the world’s most advanced mobile operating system, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, QuickType keyboard, a new Health app, Family Sharing and iCloud Drive.

“iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history,” said Tim Cook, Apple’s CEO. “The iPhone is the most loved smartphone in the world with the highest customer satisfaction in the industry and we are making it much better in every way. Only Apple can combine the best hardware, software and services at this unprecedented level and we think customers are going to love it.”

For the first time iPhone is available in two new sizes: iPhone 6 features a stunning 4.7-inch Retina HD display with 1334 x 750 resolution, providing 38 percent more viewing area than iPhone 5s, while iPhone 6 Plus features an even bigger 5.5-inch Retina HD display with 1920 x 1080 resolution, providing 88 percent more viewing area and nearly three times the pixels than iPhone 5s. The Retina HD displays offer advanced technologies including higher contrast for deeper blacks and dual-domain pixels for more accurate colours at wider viewing angles.

With second generation 64-bit desktop-class architecture, the all-new A8 chip offers faster performance and is more energy efficient, delivering higher sustained performance with great battery life. With Metal, a new graphics technology in iOS 8, developers can take performance of the A8 chip even further to bring console-class 3D games to iPhone. The A8 chip also includes a new, powerful Apple-designed image signal processor that enables advanced camera and video features.

Both models include the M8 motion coprocessor that gathers motion data from the accelerometer, gyroscope, compass and the new barometer, which senses air pressure to provide relative elevation. The M8 motion coprocessor can continuously measure your motion data, even when the device is asleep, saving battery life for fitness apps that use the sensors all day. With iOS 8, motion data from M8 appears in the Health app so you can see how many flights of stairs you’ve climbed, or how far you’ve walked or run. Developers can use CoreMotion APIs that take advantage of M8 and HealthKit to create apps that help you take better care of your health and fitness.

iPhone 6 and iPhone 6 Plus introduce Apple Pay, an easy way to securely pay for physical goods and services in stores or apps with just the touch of a finger. Users can pay securely and conveniently in stores by simply holding the phone near the contactless reader while keeping a finger on Touch ID; there is no need to unlock your iPhone or launch an app. With Apple Pay, you can also make one-touch purchases within apps, without having to enter credit card or shipping information. All payment information is kept private, encrypted and stored securely in the Secure Element, a chip inside the new iPhones.

The iSight camera gets even better with a new sensor featuring Focus Pixels for faster autofocus, making it easier to quickly capture any moment. iPhone 6 Plus users will also benefit from optical image stabilization technology that compensates for hand shake in low light and works with iOS 8 to reduce subject motion. High-definition video on iPhone improves with faster frame rates up to 60fps for 1080p video and 240fps for slo-mo, as well as continuous autofocus, cinematic video stabilization and time-lapse video. The FaceTime HD camera now captures over 80 percent more light with a new sensor, larger f/2.2 aperture and advanced new features including burst mode and HDR video.

With faster LTE download speeds of up to 150 Mbps, iPhone 6 and iPhone 6 Plus users can browse, download and stream content faster. The new iPhones also support high-quality voice calls over LTE (VoLTE) as well as Wi-Fi calling.² With support for up to 20 LTE wireless bands—more than any other smartphone in the world—the new models make it easier to experience high-speed networks around the world. Both iPhones also include 802.11ac Wi-Fi with speeds up to 433 Mbps and Bluetooth 4.0.³

The new iPhones come with iOS 8, the biggest release since the launch of the App Store, delivering a simpler, faster and more intuitive user experience and new features including QuickType keyboard, a new Health app, Family Sharing and iCloud Drive. With more than 4,000 new APIs, iOS 8 allows developers to further customize the user experience with major extensibility features and robust frameworks such as HealthKit and HomeKit. iPhone 6 and iPhone 6 Plus users also have access to the revolutionary App Store, which offers more than 1.3 million apps to iPhone, iPad and iPod touch users in 155 countries around the world.

Pricing & Availability
iPhone 6 comes in gold, silver or space grey, and will be available in Canada for a suggested retail price of $749 (CAD) for the 16GB model, $859 (CAD) for the 64GB model and, for the first time, a new 128GB model for $969 (CAD). iPhone 6 Plus comes in gold, silver or space grey, and will be available in the Canada for a suggested retail price of $859 (CAD) for the 16GB model, $969 (CAD) for the 64GB model and $1079 (CAD) for the new 128GB model. Both models will be available from the Apple Online Store (www.apple.ca), Apple’s retail stores, and through Rogers, Bell, Telus, MTS and Sasktel, additional carriers and select Apple Authorized Resellers. iPhone 6 and iPhone 6 Plus will be available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK beginning on Friday, September 19, and customers can pre-order both models beginning on Friday, September 12.

Apple-designed leather cases will be available in black, soft pink, olive brown, midnight blue and (RED) for $49 (CAD) for iPhone 6 and $55 (CAD) for iPhone 6 Plus and silicone cases in black, blue, pink, green, white and (RED) for a suggested retail price of $39 (CAD) for iPhone 6 and $45 (CAD) for iPhone 6 Plus through the Apple Online Store (www.apple.ca), Apple’s retail stores and select Apple Authorized Resellers.

iPhone 5s will be available in Canada for a suggested retail price of $639 (CAD) for the 16GB model and $699 (CAD) for the 32GB model, and an iPhone 5c 8GB model will be available for $469 (CAD). iOS 8 will be available as a free software update starting on Wednesday, September 17. Some features may not be available on all products. Apple Pay will be available to US customers as a free software update to iOS 8 this October.
But will consumers buy it?

Maybe, eventually says IDC’s Danielle Levitas “The thing to remember is these things work with iPhones, and you know, there is going to be an enormous install base. Tim Cook alluded to the 200 million installed base of 5, 5C, 5S out there plus the 6’s that are going to begin to ship. But it is a gen one product”.

Video by Reuters