All it takes is a cup of coffee to make a difference in the lives of over 3,200 people



THUNDER BAY – In the month of September, all it takes is a cup of coffee to make a difference in the lives of over 3,200 people in Northwestern Ontario living with Alzheimer’s disease and other dementias. You can learn how as the Alzheimer Society of Thunder Bay launches their annual Coffee Break fundraiser on September 7, 2012 between 1:00pm and 3:00pm at their Park Avenue location. The public is invited to stop by to learn more about Coffee Break, meet hosts who have already registered, and enjoy a cup of coffee or tea with the staff and sponsors.

And this year, the Alzheimer Coffee Break is not just about coffee. If coffee’s not your cup of tea, you’ll enjoy the new Brain Healthy Elixir 601 Tea Blend, created in collaboration with the International House of Tea. The tea’s “smart” herbs are used internationally to sharpen your wits and you can pick up your 35g package for only $5 from the Alzheimer Society, International House of Tea, and from many of the Coffee Break hosts during the month of September. Proceeds go to the Alzheimer Society of Thunder Bay.

“For people living with this devastating disease, the Alzheimer Society is their lifeline,” says Alison Denton, Executive Director. “We provide support, education, and information within the district of Thunder Bay, and the funds raised from each individual Coffee Break go a long way to meeting the increasing demand for our services.” An estimated 1.1 million Canadians will be affected by dementia by 2038.

Coffee Break is presented this year by sponsors Thunder Bay Insurance and LCPS Chartered Accountants, with a fundraising goal of $25,000. While Coffee Break officially kicks off on September 7, participants can host an event any time during the month of September. Hosts can collect donations by planning very creative events or simply inviting neighbours and friends out to enjoy a coffee, but ultimately it is an easy way to support a great cause.

For registration, tips, and information on how to get started, visit the Alzheimer Society on September 7 at 180 Park Avenue – Suite 310, visit or call 807-345-9556.

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