New book and R.E.S.T. Framework position rest as a strategy for sustainable performance

ATLANTA — A new business and wellness title is drawing attention to what its author calls a growing burnout crisis among women balancing leadership, entrepreneurship, caregiving, and high workplace demands.

In a news release issued January 19, Brave and Better LLC announced the launch of “REST Is the New Hustle: A Blueprint for Thriving Without Burnout,” by strategist and speaker Jennifer Y. Afriyie, who argues that burnout is less an individual shortcoming and more a cultural and organizational problem.

The “invisible load” behind burnout

Afriyie points to the cumulative impact of what many women describe as “invisible labour”—emotional and mental work performed at home and on the job—alongside escalating expectations to remain productive and “always on.”

“Women aren’t burning out because they’re weak—they’re burning out because they’re carrying more than anyone sees,” Afriyie said in the release, framing rest as a key tool for sustaining performance and well-being.

A practical framework aimed at high-demand schedules

Rather than advocating a simple slowdown, Afriyie’s approach is positioned as a structured method for operating sustainably. Her R.E.S.T. Framework™—Reflect, Energize, Strategize, Thrive—is designed to help readers:

• set boundaries without guilt

• rebuild energy during high-pressure seasons

• develop sustainable personal and professional rhythms

• reduce overwhelm and “always-on” decision fatigue

Reader feedback: “the reset we didn’t know we needed”

The release highlights early reader responses from women in different roles—entrepreneurs, homeschooling parents, and professionals—who describe the book as both validating and actionable, particularly in recognizing patterns that lead to exhaustion and chronic stress.

Why it matters for employers and business leaders

For organizations, the message aligns with a broader conversation in talent retention and productivity: preventing burnout isn’t just a personal wellness issue—it can affect absenteeism, engagement, turnover, and long-term performance. As workplaces in Northwestern Ontario and across Canada continue to navigate staffing pressures, rising costs, and heavy workloads, leaders are increasingly looking at practical strategies that support sustainable output without eroding employee health.

About the author

Jennifer Y. Afriyie is a keynote speaker and entrepreneur who describes her work as focused on helping high-achieving women—and the organizations they lead—build success without sacrificing well-being, purpose, or peace.

Source: News release provided by Brave and Better LLC (via EINPresswire).

In Summary: New book argues “rest” drives sustainable success as women face rising burnout in work and life.