Tourism Thunder Bay is recruiting businesses for an app-based program ahead of December’s Grand Slam of Curling
THUNDER BAY — BUSINESS NEWS — Tourism Thunder Bay is inviting local restaurants, retailers, attractions and service providers to join the Thunder Bay + Pass, a free program connecting event visitors with special offers at participating businesses.
Available through the Driftscape app, the pass is designed for people attending sporting events, conferences, conventions and cultural gatherings. Its goal is to encourage visitors to explore the city and spend money at local businesses.
Curling Event Provides Upcoming Opportunity
Tourism Thunder Bay plans to promote the pass during the Grand Slam of Curling, which is scheduled to bring 32 men’s and women’s teams to the city from December 1 to 6.
The organization will also promote the program directly to organizers and attendees of future events.
Jamie Taylor, CEO of the Thunder Bay Community Economic Development Commission, said the pass gives businesses a practical way to reach potential customers.
“The Thunder Bay + Pass is about helping visitors make the most of their time in our city while creating a simple, practical opportunity for local businesses to connect with new customers,” Taylor said.
Businesses Choose Their Offers
Participating businesses provide a custom offer and ensure their front-line employees understand how it works. There is no cost to join, and businesses can leave the program at any time.
Paul Pepe, manager of Tourism Thunder Bay, said the initiative aims to encourage visitor spending while introducing event attendees to local experiences.
“The program offers an enhanced, easy-to-use way to connect visitors with local businesses,” Pepe said.
Tourism Thunder Bay is encouraging businesses to register ahead of upcoming events.
Businesses can find details and register through the Thunder Bay + Pass website. Information about accessing local itineraries and tours through Driftscape is available on Tourism Thunder Bay’s website.
