OM System has raised Japanese supplier prices for 30 M.Zuiko lenses and the Tough TG-7. The notice does not announce Canadian price changes
Japanese supplier prices have increased by approximately 0.6 to 25 per cent, while the company has also changed how it lists lens prices in that market
THUNDER BAY – PHOTO TECH – OM Digital Solutions has raised Japanese supplier prices for 30 M.Zuiko lenses and the Tough TG-7 compact camera, with the changes taking effect on November 2, 2026.
The company attributes the increases to higher raw-material, manufacturing and logistics costs. In its October 23 notice, OM said efforts to improve productivity and reduce costs had become insufficient to maintain existing prices.
The increases range from approximately 0.6 to 25 per cent, depending on the product. They apply to the prices charged when supplying products to the Japanese market. The amount consumers ultimately pay will depend on individual retailers.
The affected lenses cover a broad range of Micro Four Thirds photography, from wide-angle and travel zooms to long telephotos and macro lenses. Examples include:
- Wide-angle and standard zooms: M.Zuiko Digital ED 7-14mm F2.8 PRO, 8-25mm F4.0 PRO, 12-40mm F2.8 PRO II and 12-100mm F4.0 IS PRO.
- Travel and telephoto zooms: 14-150mm F4.0-5.6 II, 150-400mm F4.5 TC1.25x IS PRO and 150-600mm F5.0-6.3 IS.
- Prime lenses: The 17mm, 25mm and 45mm F1.2 PRO models, alongside the 20mm F1.4 PRO, 75mm F1.8 and 300mm F4.0 IS PRO.
- Macro lenses: 30mm F3.5 Macro, 60mm F2.8 Macro and 90mm F3.5 Macro IS PRO.
The Tough TG-7 is the only camera included in the price-change notice.
OM Digital Solutions has also moved its Japanese interchangeable-lens catalogue to open pricing. Previously, some lenses carried a suggested retail price while others were already listed under the open-pricing approach.
Under the change, the company will no longer publish suggested retail prices for lenses that previously had them. Buyers will need to check dealers for current selling prices. Open pricing does not specify how much any retailer must charge.
For photographers in Thunder Bay and across Canada, the scope of the announcement matters: these changes apply to Japan. The notice does not announce a Canadian price increase.
Canadian equipment budgets should be based on current Canadian dealer quotes. The Japanese percentage increases cannot be applied directly to Canadian lens prices, and the announcement does not establish a worldwide price change.
