There are only a few rare gems in the music and artistic worlds who think beyond the conventional for the greater good, working towards a bigger picture that passes on the goodness to the lives of others. These artists and creative minds relentlessly work toward creating art and music that question norms and push boundaries to be more, do more, and stand out in ways more than one. Who better than VAYA VAYA to serve as an example here? This music artist, after creating something as amazing as ELUSIVE THUGS, a musical genius is now excited for the release of her prophetic single HELL’ YA, which will drop on June 25th. The teaser has already been dropped on YouTube.
VAYA VAYA’s voice as a warrior rises in the era of instant art, quicker results and validation, reminding everyone that sacredness in music still matters. Today, she points out; the music world has artists who constantly chase virality, streaming, and quick returns, all fueled by data and disposable music. It is much like the fast-food culture, which is cheap, immediate, and unfulfilling. She said that Prince had warned everyone. Now, she proves it by confronting the system and expressing her concerns, admitting that artists, unfortunately, focus on quick and quantitative returns instead of qualitative ones.
Currently, she is looking forward to the release of her new prophetic single HELL’ YA, which she says isn’t just rebellion but resurrection. VAYA VAYA, fuelled by faith and divine instruction, delivers not just the lyrics but verdicts – “TIC TAC TOC. Still running against the clock?” She says that it is a mirror for an industry that is more concerned with speed than sanctity. Contrary to the stereotype of serene angels, the new song reveals a stronger, rawer, and fiercer truth that angels are also soldiers. It emerges from deep conviction and passion. VAYA VAYA is one rare music artist for whom fame is only at a superficial level, and thus, what’s more significant for her is how authentic she remains throughout her journey, creating rare gems like HELL’ YA. Releasing the end of June, her upcoming album channels divine rage, biting wit with songs like BUMP IT! And HELL’ YA.
She is trying to reclaim the sacred sound in a disposable era, where she believes the music realm is plagued by the ‘fast-food’ culture, where everyone wants to be famous quickly and gain virality with minimal effort. As algorithms dominate airwaves, she dares to ask, when did music lose its soul? She points out that the industry today values instant hits over impactful legacies, and artists are reduced to hashtags and playlists. But art was never meant to be disposable, she emphasizes.
Speaking more on HELL’ YA, she says that it was sparked by the cry of a loved one “prisoner” to a toxic system. It wasn’t born from theory; it was torn from experience – unfiltered and uncommodified. She is all set now for her 10-song album, due June-end and live shows returning, including Toronto’s TRANZAC this fall. Through her new song HELL’ YA, VAYA VAYA is not rejecting modern-day music; she is only reclaiming its soul. She stands firm like a warrior of the sacred, ensuring sacredness meets sonic with the new song and the songs to follow.
VAYA VAYA’s daily routine is spiritual discipline. Every day, she fights for authenticity and safeguards her creativity like a fortress. There is so much more she aims to do in the upcoming months, and she feels she has just begun.