As a chiropractor, you already have an advantage because patients want to eliminate their chronic pain through non-invasive treatments. Since chiropractic therapy also proves affordable for them compared to traditional medical solutions or specialist visits, they rely more on this alternative pain treatment. It shows the market is there and is ripe, too. The aging Canadian population also needs chiropractic care to manage their age-related conditions. How do you attract them to your clinic or studio? In this competitive arena, you can depend on two strong solutions, digital marketing and Google Ads, to attain your goal.
These niche areas should be handled only by experts who understand the intricacies of these processes and are well-versed in effective trends. For assistance, you can turn to the Patient Logik marketing agency. They are equipped to manage both areas. Here are some insights into their tactics that enable them to move the needle in your favour.
Full-Funnel Online Marketing Solutions for Chiropractic Services
You don’t just need a hot lead requiring instant pain relief. Instead, you want to stay connected with all potential patients interested in improving spinal health and long-term wellness. How does a marketing agency target them? They divide the entire process of attracting patients into four stages – awareness, consideration, decision, and retention. At the top of the funnel, the patients are attracted by increasing their knowledge about chiropractic care through information because they don’t know whether they need this therapy. Professionals can create relevant blog posts, infographics, and short video footage to make them aware. These efforts also benefit local SEO and help you rank top for essential keywords.
Once the patients move to the consideration stage or top-middle part of the funnel, they can be introduced to your chiropractic techniques through detailed website content, testimonial videos, emails, etc. Digital marketers can also create a Google Business Profile with proper pictures, services, and Q&As to draw the attention of those considering chiropractic services. The third level in the funnel is the decision. Your website will play a critical role by informing them about your uniqueness, treatment range, pricing, insurance, appointments, etc. Lastly, the bottom of the funnel will be optimized to retain patients. Generally, people stop their marketing practices at the decision-making stage. However, they forget that a clinic also needs its old patients. Agencies can design specific email campaigns and encourage patients to post positive reviews to keep them engaged.
Google Ads for Chiropractic Services
A chiropractor advertising agency can fine-tune its ad strategies using its marketing funnel. Google Ads is a reliable method to reach your target audience faster. They can optimize ads for lower back pain, sciatica, and other conditions to target people in the upper funnel who need awareness. For those in the mid-funnel, they can run ads on specific chiropractic therapies to help them know what they require. The lower funnel can be optimized with ads that target audiences who know about chiropractor care and want to visit a clinic. Hence, they can create ads targeting keywords like chiropractic clinic near me or other high-intent searches.
Does it sound overwhelming? As mentioned, you don’t have to get into these intricate details. Let a local marketing and ad agency run the show for you.
