CPA firm’s primary goal is to focus on helping businesses and enterprises with their accounts, audit, and finance-related decisions. So what separates one CPA from another? Joel Sandoval says that customer care, attention to detail and noteworthy experience are the key elements of being the best in any business you’re in.
Joel Sandoval is the owner of one of the leading CPA firms based in Bakersfield, California. He grew up in a small community in Watsonville, California which was predominantly Hispanic.
His parents worked in real estate and saw first hand what hard work and determination could create. During 2008- 09 the entire country suffered a financial crunch courtesy of the recession which inspired Joel to propel himself into the field of accounting. He had found his calling in the most unlikely of circumstances.
However, it hasn’t been an easy path for Joel to start his own business from scratch. He didn’t know anything about marketing his business, pricing his services, or growing a team. Entrepreneurship was new to him and Joel knew he would have to learn quickly in order to stay competitive.
Joel Sandoval has experienced and learned lessons along the way to building his business. “Make sure to do your due diligence because I’ve been burned in the past,” says Sandoval. “ My advice for those trying to start their own business would be to invest in coaching and mentorship. Without the proper guidance it would have taken me a lot longer to find success”
Joel has many personal goals to accomplish mainly, being a public speaker, podcast host, and developing a personal brand. One of the important goals that Joel wants to work toward for his CPA firm is to make it the biggest bilingual CPA firm in the US. He believes in starting a client relationship on a trustworthy note by providing a personalized tax plan where the business owner can save tens or hundreds or thousands of dollars in taxes.
One piece of business advice that Joel Sandoval wants to share is, “ Fear is just a feeling. It’s normal to have fear. Fear is usually caused by a lack of confidence. The more confidence you have, the less fear you have. And you build confidence by having knowledge and experience.”
Having successfully established a lucrative firm and striving toward building the biggest bilingual CPA firm Sandoval will leave no stone unturned to make it a reality. To follow Joel on his journey and to learn more about his next move, follow Joel on Instagram, @joelsandovalcpa.