In 2020, 1 million weddings were either postponed, cancelled, or replaced with a legal ceremony and delayed reception. In contrast, Americans usually throw 2 million weddings in a normal year. 2021 is now set to see a 20%-25% increase in weddings, making it the biggest wedding year ever. New trends in the wedding industry that arose due to the pandemic are expected to last into the future as they offer couples greater convenience, affordability, and meaning.
Although the wedding industry is traditionally store-based, wedding rings, outfits, and gifts are now increasingly being bought online. Online shopping has the benefit of being more convenient and offers a wider range of items that may be unavailable in your nearest store. Although wedding ring shopping is typically a daunting task, online shopping can help simplify the process. Couples can browse different styles and make decisions in their own time from the comfort of their own homes. However, finger measurements must be known before placing an order. When it comes to shopping for men’s rings, in particular, there’s a number of trendy styles to choose from to suit all styles and budgets. Classic metal bands and men’s diamond rings are traditional options while black wedding rings offer a modern, masculine, and unique alternative.
Couples unwilling to postpone their weddings have instead opted for a microwedding: intimate gatherings with around only 20 guests, which are usually close family and friends. 2020 gave couples much-needed time out to reflect on their priorities and the real meaning of their upcoming marriage. Many couples realised a big, expensive wedding really wasn’t what they wanted. Micro-weddings are popular as they provide greater flexibility and freedom without the typical formalities while also being budget friendly.
Loosening travel restrictions have led to a rise in mini-destination weddings across America, Mexico, and the Caribbean. Luxury hotels in Napa Valley, for example, have created a unique experience for newlyweds who can enjoy private ceremonies against the beautiful backdrop of an olive grove. Hawaii has also experienced an uptick in small, destination wedding bookings. In the safe hands of their chosen luxury hotel, couples can enjoy a relaxed experience away from home and without the stress of a big wedding.
The wedding industry has experienced many changes over the past year. Online shopping, micro-weddings, and mini-destination weddings are trends expected to last way into the future.