Light the Night Reaches Cyclists and Pedestrians

EcoSuperior will be handing out bike locks this month to enhance safety
EcoSuperior bike lights to enhance safety

Thunder Bay – LIVING – As the days grow shorter and colder, an annual campaign is underway in support of Thunder Bay’s cyclists and pedestrians.

Part of a larger provincial initiative led by Share the Road Cycling Coalition; Light the Night is experiencing its fourth year of successful programming. The campaign distributes almost 1,000 bicycle lights each fall ,and this year, reflective arm bands are included.

“Our goal is to remove barriers to accessing bicycle lights, and to encourage cyclists and pedestrians to ride and walk safely and visibly as daytime hours become shorter,” says Julia Prinselaar (EcoSuperior Environmental Programs)

Winter biking on the network of trails is a great way to get around our city.
Winter biking on the network of trails is a great way to get around our city.

According to the Highway Traffic Act, cyclists are required to have a white front light, red rear light, or reflector on from 30 minutes before sunset, to 30 minutes after sunrise.

Locally, EcoSuperior partnered with the United Way of Thunder Bay to distribute bike lights and reflective arm bands to affiliate organizations, including the Thunder Bay Indigenous Friendship Centre, Our Kids Count of Thunder Bay Inc., and Shkoday.

“Working with partners to improve lives locally is the essence of our work at the United Way of Thunder Bay. This collaboration with EcoSuperior and our community partners demonstrates what we can achieve together to help those in need. The United Way of Thunder Bay is proud to help keep more people safe on the roads this winter,” comments Albert Brulé (Chief Executive Officer of the United Way of Thunder Bay).

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