Now pretty much all of you have heard of Salesforce and its innumerable benefits, even if you haven’t really gotten down to using it. Having said that, it is time to take a closer look at the latest technology from Salesforce, namely Salesforce Einstein. The primary aspects are that it incorporates a host of A.I. capabilities and features, enabling a majority of the users to make data-driven decisions in general. This, in turn, ends up saving a great deal of time and money in the long run.
Not only is this approach smart in every way, but it will constantly tell you a lot more about your business model based on how you use Salesforce. In itself, this is very crucial since you have a lot more time to focus on the more important task of how to expand your service in the best possible way, by leveraging the advantages of wave analytics or any other such similar platform. With regard to data, one is certain to get a host of various reports and dashboards that provide valuable insights into the details and workings of your customer base.
In relation to this, with the help of Einstein Analytics, you will be able to take things several steps further and be able to get actual value from your data. Einstein Analytics was primarily created to give services the power to dig deeper into their data to predict certain outcomes, discover key trends and get an overall understanding of their impact as well. Here are the three methods of using Einstein Analytics to increase your overall efficiency:-
- The aspect of fundraising: For a non-profit organisation, grants, donations, and gifts are exactly what gets the service going on a daily basis, so what better step to take than to understand your fundraising targets better? Even though it has never really been that easy to forecast, that is all set to change with the introduction of Einstein Analytics into the scene.
Now, one can see specific gaps and pitfalls a mile away, before any damage is done. This can be anything from a seasonal change to a regional challenge. Once you have all the right information at your disposal, you will gain a host of new insights about fundraising and which programs will get the best investment.
- Measuring your impact: In a nutshell, this means figuring out which programs are delivering results and which ones aren’t. With Einstein Analytics, you will be able to measure the impact of each and every program with the benefit of real-time insights into all the necessary questions related to the subject.
To ensure that your future funding is secured, one certainly must do whatever it takes to offer a lot more insights to organisations and people alike. After all, they would be interested to find out how impactful their donations are and why. Even complicated questions will be easy to answer since you can easily navigate and delve into complex datasets in just a click.
- The act of quantifying marketing ROI: Since most resources are stretched in the marketing department, it is imperative that every single effort of yours is measured and goes towards delivering a return. With a real-time view into all aspects of your campaign performance, if things aren’t working out, you will be able to make all the necessary changes in a jiffy. Most of all, with easy access to said insights, the fundraising and marketing teams will become a lot more aligned.
Finally, what is the primary benefit of Einstein Analytics that one can spot a mile off? It is the fact that not only can the whole organisation benefit from the plethora of insights that it has to offer, but there is also the fact that there are no additional complexities to deal with unlike in the case of the more traditional business intelligence platforms. Perhaps the most convenient aspect is the fact that IT intervention or data analysts are not required since your team is perfectly capable of being completely self-sufficient.
Even though a lot of people are not quite aware of it at this point, the fact of the matter is that you can get a full 360 view of the overall performance of your nonprofit in its totality. This is primarily done by importing data from a variety of different sources that include spreadsheets and non-Salesforce databases. That is one of the main aspects to keep in mind at all times.