With digital impressions reaching dizzying heights worldwide, having a strong social media presence is no more a value-add, it is the very need of the hour. While building a sound social media marketing plan, one has to keep in mind multiple aspects. This is especially true when it comes to winning the numbers game and staying abreast of the competition. One such digital maven who has mindfully conquered the art of establishing a robust digital presence is Ryan Sprance. He’s the owner of digital marketing agency Kaihatsu Media, and a men’s lifestyle publication called The Stylish Man.
Armed with a long-term vision of building the next GQ in the digital world, Sprance is passionate about developing brand awareness and sales growth through social media. He wants to make brands aware of optimizing digital marketing spends and developing active Influencer Marketing programs. When creating a marketing plan, he insists on customization so that the target audience can relate to the campaign. It is essential to go beyond just following the norms of marketing, and be aware of competitors’ activities, to keep a tab on real-time market responses. Being faithful to your goals, target audiences, brand services, or product(s), and deadlines are crucial for a disciplined digital marketer.
Flexibility to cope with the demands of the consumer is the need of the hour, according to Sprance. He says, “Marketing plans are just that, plans. Once put into practice, you will quickly know what is not working. It is important to be flexible in your approach. Don’t be afraid to shift as needed. More often than not, what we think will be our core strategy is adjusted by the response we get from the consumer.”
Ryan advocates putting customers ahead of your company or product, as the critical factor of your digital marketing strategy creation. Because at the end of the day, the success of any digital marketing strategy is based on being practical with consumers’ demands and providing quality products or services, consistently. Born in Queens, New York, Sprance is an American national with two influential Instagram accounts to his credit, which go by the handles @stylishmanmag and @ryan_sprance. It has a combined following of nearly300,000 followers. Sprance also has one of the largest Flipboard magazines, called The Stylish Man, which has 52.2M Page Flips. He has previously worked with the world’s largest Apple store in Grand Central Terminal NYC, with 350 employees and over USD 250 million in sales. Today, sans a formal college education, Sprance is a one-man army who has managed to build a prosperous digital marketing agency, which is expected to cross USD 1 million in revenue, in 2019.