THUNDER BAY – TECH – It’s true that the mobile industry has flourished over the past few years and seen an incredible rise in not only the number of owners of a mobile device but the revenue that is now generates. Most of this is thanks to the innovative technologies and smartphone developments that have come to fruition meaning that we can all now afford to own our very own smart devices. It’s these devices such as smartphones, tablets, phablets and now even smartwatches and other wearables that have forced the demand in user-friendly apps and other mobile-based modernisms. But whilst this technology continues to innovate and the demand increases should we also be evolving our concepts and ideas about what actually makes a great app?
In the past few years a much larger portion of all web traffic now actually comes directly from mobile-based apps themselves as opposed to the web. It’s true that app usage has increased dramatically. These little useful applications that are instantly accessible to device users with a swipe and a couple of taps on the screen allow us to access information more swiftly, give us the opportunity to share data with friends and family in a much simpler way and can help us shop, bank and now even pay for things in an instant.
So it goes without saying that many apps out there have been built purposely to simplify certain online processes that typically would take a little longer had you done it via the web from a PC or Mac. But is it always about convenience? In the past apps have been developed with the mind-set that users need to carry out a number of micro tasks in short bursts, when they’re walking to work or perhaps in a cab. But in fact users tend to use their phones the most in particular when they’re simply not mobile at all.
Not all websites have the ability, knowhow or even the content that can be easily translated into an app. The Royal Vegas mobile apps are ways in which online businesses can evolve to help reach a broader audience and also offer their existing loyal customers an even easier way in which to interact with them while delivering fresh, exciting incentives right to their palms.
So while this may not be the end of the desktop website just yet it’s important to consider where mobile-based audiences will be in the next few years.