Internet Ahead of Television

Apple computers, iPhones, iPads build a brand loyalty most companies would kill for.
Apple computers, iPhones, iPads build a brand loyalty most companies would kill for.
Digital Economy
The Digital Economy is growing faster than ever.

Growing Market of Internet

THUNDER BAY – The Internet is now ahead of TV, and it shows no signs of stopping its growth.

For the first time, the number of broadband customers exceeded the number of cable subscribers, according to end-of-June data from the Leichtman Research Group analyzing numbers from the nation’s nine largest cable companies.

As of the second quarter of 2014, the numbers of broadband subscribers clocked in at 49,915,000 customers, compared to 49,910,000 cable TV customers. Fine, fine. So we’re talking about a difference of 5,000 customers.


These numbers underscore the direction that media consumption is headed in — and it’s a digital one. While this milestone might suggest the decline of TV at first blush, what it actually underscores is the omni-platform nature of consumption.

Consumers are still watching plenty of TV; but now, many are watching it through digital means, via over-the-top services, game consoles or online video.

As an example, in the second quarter, digital viewing jumped by 28% over last year, said video ad management platform Freewheel. Also, the use of mobile phones for video viewing grew 93%, while the use of over-the-top devices for video rose 236% over last year.

Leichtman Research Group also found that the country’s 17 largest cable and telephone providers added nearly 385,000 new broadband customers in the second quarter. In the past decade, cable providers have added more than 30 million broadband customers.

Daisy Whitney

Originally Published: Media Post ©2014

Previous articleJames Foley Beheaded by ISIS Islamic Radicals
Next articleNational Tragedy Death of 15 Year Old Starts Push for Change or NNL offers news, information, opinions and positive ideas for Thunder Bay, Ontario, Northwestern Ontario and the world. NNL covers a large region of Ontario, but are also widely read around the country and the world. To reach us by email: Reach the Newsroom: (807) 355-1862