Accessibility-forward move aligns YYZ-style best practices to Northwestern Ontario, training frontline teams to recognize and support travellers with non-visible disabilities

By NetNewsLedger Staff

Thunder Bay — Business News — Thunder Bay International Airports Authority (TBIAA) has joined the Hidden Disabilities Sunflower Program, an international initiative that helps travellers with non-visible disabilities discreetly signal they may need extra time, assistance, or understanding while moving through the airport.

“We are very proud to bring the Sunflower Program to Thunder Bay,” said Jackie MacDonald, Director of Business Development and Revenue Management at TBIAA. “For many travellers, disabilities aren’t immediately visible, and that can make asking for help difficult. This program gives people a simple, dignified way to communicate their needs, and helps our staff provide more compassionate and thoughtful service.”

How the Program Works

The program uses a Sunflower-branded lanyard that passengers can wear to let trained airport personnel know they may require:

• Extra time at screening or boarding

• Clearer wayfinding instructions

• A quieter space or patient, step-by-step assistance

Lanyards are available at the accessible check-in desk on the main floor and at the airport authority main office. TBIAA says all relevant airport staff have been trained to recognize the symbol and respond respectfully.

Why It Matters for the Local Economy

For business travellers, medical travellers, families, and northern communities connecting through Thunder Bay, the Sunflower Program can reduce travel friction—improving customer satisfaction, on-time processes, and brand reputation. Enhanced accessibility is increasingly a competitive differentiator for regional hubs courting new routes and partnerships.

“Joining the Hidden Disabilities Sunflower Program is an important step in our continued efforts to create a welcoming and accessible airport for everyone,” added Graham Ingham, President & CEO. “Air travel can be stressful for anyone, but particularly for those who face unseen challenges. The Sunflower Program empowers our team to make a meaningful difference in each passenger’s journey.”

Part of a Global Standard

Launched at London Gatwick Airport (UK), the Sunflower has expanded to airports, transit hubs, and public venues worldwide. Thunder Bay now joins a growing list of Canadian airports implementing the initiative—helping establish a more inclusive national travel network that benefits residents, visitors, and northern communities alike.

How to Get a Lanyard or Learn More

Passengers can request a lanyard on-site. For broader program information, visit the Hidden Disabilities Sunflower website or contact Thunder Bay International Airports Authority for local details.