The five-hour broadcast drew about 7 million unique viewers and peaked at approximately 230,000 concurrent viewers, according to analytics supplied by his team.
The reported result puts a creator from Kazakhstan ahead of previously reported TikTok LIVE like totals associated with major global brands.
Kazakh content creator Nurdaulet Bektursyn, known online as NNN Nurdaylet, has set a new benchmark for TikTok LIVE engagement after generating approximately 1.3 billion likes during a single five-hour broadcast.
According to TikTok LIVE analytics recorded and supplied by his team, around 7 million unique viewers entered the livestream, while the concurrent audience peaked at approximately 230,000. The team presents the result as a new world record for the highest number of likes received during one TikTok LIVE broadcast.
The achievement concerns the number of likes generated during the livestream. It is not a claim that the broadcast was the most watched in TikTok history, nor is the 1.3 billion figure a count of individual viewers. On TikTok LIVE, viewers can tap repeatedly to send likes, making the total a measure of sustained real-time participation; the separate unique-viewer figure reflects the broadcast’s reach.
Surpassing previously reported brand broadcasts
Figures supplied by NNN Nurdaylet’s team place the broadcast above previously reported TikTok LIVE like totals associated with Red Bull, at approximately 1.1 billion likes, and Victoria’s Secret, at approximately 800 million. Those comparisons are based on previously reported results and materials retained by the team rather than an official TikTok or Guinness World Records ranking.
Even with that distinction, the scale is notable. The broadcast sustained enough audience activity over five hours to accumulate an engagement total comparable to, and according to the supplied figures greater than, livestreams connected to some of the world’s most recognizable brands.
The creator’s team says it has retained the full or partial broadcast recording, screenshots showing the final like count and TikTok LIVE analytics documenting the audience figures. Those materials can be provided to media outlets reviewing the record claim.
A major digital moment from Kazakhstan
Bektursyn is one of Kazakhstan’s largest digital creators. His Instagram account has approximately 5 million followers, while his TikTok profile has around 4.7 million. His content is built around entertainment, lifestyle and a personality-driven relationship with an audience that extends well beyond Kazakhstan.
The record-breaking livestream also carries wider significance for Kazakhstan and Central Asia. Global creator-economy stories are often centered on the United States, Western Europe or East Asia. NNN Nurdaylet’s result shows that creators from Central Asia can mobilize audiences at a scale that places them in the same conversation as internationally known consumer and entertainment brands.
It also illustrates how livestreaming differs from conventional social media publishing. A short video may be watched passively and then disappear into a feed. A successful live broadcast asks an audience to arrive at the same time, stay, react and participate continuously. The combination of approximately 7 million unique viewers, a 230,000-person peak audience and 1.3 billion likes suggests both broad reach and unusually intense engagement.
The team behind the livestream
The broadcast was organized and produced by NNN Media, Bektursyn’s own Kazakhstan-based media agency. The company handled the preparation, production coordination and organizational execution behind the five-hour stream.
That structure is increasingly common among leading creators, who are building companies around their audiences rather than operating only as individual influencers. In NNN Nurdaylet’s case, the record is both a personal milestone and evidence that a creator-led team from Kazakhstan can plan and execute a large-scale digital event.
For the wider creator economy, the result is a reminder that digital influence is becoming more geographically distributed. A creator does not need to be based in a traditional entertainment capital to produce a live event with global-scale participation. With an established community, organized production and a format designed for interaction, a broadcast from Kazakhstan can compete for attention on the world’s largest social platforms.
For NNN Nurdaylet, the 1.3 billion-like livestream marks a new stage in that development: a local creator, supported by his own media operation, turning audience loyalty into one of TikTok LIVE’s most significant reported engagement results.
Reference links
Instagram: https://www.instagram.com/nnnurdaylet/
TikTok: https://www.tiktok.com/@nnnurdaylettt
