Herman DeBoard, CEO of Huvr, is proud to introduce the world to AURA. This Advanced Understanding and Reasoning Algorithm is redefining what organizations can do with data.
“When organizations get to know AURA, they come to see the system as far more than software,” DeBoard says. “Our AI becomes more like your partner, the missing team member that knows exactly how to make your operations safer and more efficient.”
What is AURA?
Huvr integrates data from high-definition video, audio monitoring, and environmental sensors to provide organizations with comprehensive insights into their environments. Thanks to AURA, organizations can make use of the mountains of data continuously streaming through those sensors.
“We launched Huvr in 2019 with a video app and a fiber optic interferometer sensor called OpticSense,” recalls DeBoard. “The real breakthrough occurred when we developed the control panel and built machine learning and artificial intelligence into it. In addition to listening to our OpticSense product and watching our camera product, AURA can connect to an unlimited number of sensors. As long as the sensor is broadcasting some sort of API or webhook signal, AURA can read it.”
When Huvr introduces AURA to a facility, the highly sophisticated AI system taps into various sensors to access every part of the organization’s operations. It seamlessly integrates with existing security cameras, and its multi-patented Fiberoptic Ring Interferometer detects sound anomalies with exceptional precision. Additionally, AURA begins to collect data from an unlimited number of environmental sensors, including smoke detectors, motion sensors, heat sensors, humidity monitors, vibration sensors, and lightning detection systems.
As AURA collects data from every corner of the facility, it compares the constant flow of sensory information to initial input from the organization’s team and other systems worldwide. In its new home, AURA quickly learns to interpret the data to distinguish what is normal from what is not.
Best of all, AURA learns the people who need its data and begins communicating with them through an extensive range of sensor inputs, empowering it to deliver comprehensive analyses and actionable insights. Ultimately, the AI equips a lifeless structure with five senses and a working brain, constantly monitoring, analyzing, and reporting information.
“Once AURA is plugged in, the system becomes a sentient employee,” DeBoard explains. “AURA hears things, sees things, feels things, smells things, and analyzes all of that data to provide advice in real-time.”
What makes AURA unique?
AURA’s powerful analytics engine delivers clear, concise insights that make it easy for decision-makers to understand trends, assess risks, and act decisively. “You can train AURA to give you any kind of event-based data you want,” notes DeBoard. “If you are interested in security events, then you train AURA to look for security events. If you’re interested in surveillance, you train AURA to do surveillance. If you’re interested in marketing, you train AURA to look for marketing events.”
In terms of security, a resort that was having trouble with people breaking into cars trained AURA to listen specifically for things like screeching tires and breaking glass. DeBoard says, “We code in the activities they want to watch for, and over time, AURA becomes very good at recognizing them.”
In the case of a car break-in, the system’s fiberoptic ring interferometer would easily detect the audio anomaly of breaking glass. AURA would immediately direct security cameras to gather a 60-second clip of the disturbance and analyze the footage, and the system would use that data to categorize the event as a high-level threat. Within seconds, police and security teams would receive a detailed text message describing the age, gender, and clothing of the individuals involved, as well as an account of their actions and direction of movement. AURA would also equip them with the make and model of their car and its license plate number.
In a surveillance application, AURA has been trained to monitor the soft count room in a casino. Each day, 100% of the casino’s money goes into that room to be counted physically.
“There are over 50 cameras in this one little room,” says DeBoard. “We trained AURA to watch for behaviors such as hands being placed in pockets, and it does it exceptionally well.”
In a restaurant application, AURA watches specifically for OSHA violations. “It knows where the gloves are, what it looks like when employees put them on, and what food prep looks like,” remarks DeBoard. “When an employee doesn’t put gloves on, it flags the manager and says, ‘Training opportunity, someone didn’t put gloves on before touching food.’”
Regarding marketing, AURA will monitor a series of concerts at a large casino. The theatre holds 4,000 people, and when the concert ends, the organization wants to know where these people are going and what they’re doing. Their goal, of course, is to keep people on the premises, in restaurants, and on the gaming floor. Using heat map data, AURA will determine where people are going, put signage on screens, and direct crowd flow in real-time.
“AURA doesn’t just collect information,” DeBoard remarks. “This AI-driven system understands and reasons. In other words, instead of waiting for anomalies to occur, AURA learns to anticipate them.”
AURA’s expanding applications
In many industries, AURA is quickly becoming the missing piece that allows teams to take their security, safety, sustainability, and efficiency to the next level. When DeBoard talks with an organization about how they could benefit from AURA, he begins by asking what they are doing with their data. Typically, he finds that businesses are collecting mountains of data but not doing anything to make use of it.
“We ask each organization to imagine the most valuable use they might have for their real-time data,” DeBoard says. “The more people we talk to, the more applications we find for AURA to take on. For example, we didn’t think of tracking people’s movements after a concert until we talked to the CFO at the casino. When they told us it would be fantastic if AURA could tell them where people were going, we turned on the cameras, started looking at data, and found that AURA absolutely could do that.”
AURA is rapidly becoming an all-seeing employee that can do whatever organizations need. When organizations adopt AURA, they’re not just adding technology; they’re stepping into the future of intelligent monitoring with a partner who is always learning, adapting, and one step ahead.