Local Insurance Brokerage reveals new visual identity: Jones Insurance


Thunder Bay, ON – Business – Jones Insurance proudly launched a new look and feel for the Jones Insurance brand today. The new look is a tribute to the company’s decades of history, its local roots, and reinforces its brand promise of We’re with you…

Jeff Jones, second-generation President of Jones Insurance, shared, “We felt it was time for a modernized visual identity; one that reflects the company’s past but also who we are today and how we’re evolving with our clients. With this in mind, we hired a local marketing agency to design a new look that expresses our local, personal, and down-to-earth brand story.”

The new visual identity includes a new logo, colours, typography and a creative strategy.  Over the coming months, the new look will be rolled out through community-building campaigns that strengthen the Jones Insurance connection to local people and workplaces.

“The journey of Jones Insurance carries on,” Jones continues. “We are focused on providing forward-thinking insurance products and services that local people need to succeed in their life and business pursuits. At Jones Insurance, we want to make a real difference for our clients and the community, both big and small, every day.”

Jones Insurance, previously known as Jones & Associates Insurance, opened its doors in September of 1984, helmed by Mike Jones. Current president, Jeff Jones, joined the company 20 years later in 2004, and took over operations in 2015.

For more information, visit www.jonesins.com

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