In a groundbreaking and thrilling initiative, Nintendo took a bold step to connect with the global online community and build excitement around their highly anticipated gaming release, Everybody 1-2-Switch.
By handpicking 16 diverse content creators from different parts of the world, including popular TikTok star Ryan Shakes with a following of over 6 million fans, Nintendo demonstrated their commitment to innovation and engaging marketing strategies.
The chosen creators were invited to an exclusive first-look party to be apart in the video game trailer in Tokyo, Japan. This was a remarkable experience for the content creators, as they got an immersive preview of the game’s unique features.
Everybody 1-2-Switch is a multiplayer party game designed for the Nintendo Switch console, offering a variety of fun and interactive mini-games. Shakes and the other creators had the opportunity to be the first ever to try out the game hands-on before anyone else in the whole world.
The collaboration between Nintendo and these influential creators served as a strategic move to build anticipation for the game. The whole event created a wave of excitement and enthusiasm, ultimately leading to increased brand visibility and pre-orders for the game. By leveraging the power of social media and the global community of content creators, Nintendo maximized their marketing potential.
Inviting Ryan Shakes, a prominent figure in the TikTok community, to represent all of the United States of America at the Tokyo event was a brilliant move by Nintendo. The creators’ extensive reach and captivating storytelling abilities allowed Nintendo to generate significant buzz around their latest gaming release. As the game hits the market, it is set to benefit greatly from the social media amplification created by these content creators, leaving gamers eagerly anticipating the chance to experience “Everybody 1-2-Switch!” firsthand.