Sony Alpha 7S III Launch Generates Vlogger Frenzy

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THUNDER BAY – Digital photography continues to grow. Over the course of 2020, literally thousands of people have taken to Youtube and taken to producing video content.

This week, Sony launched its newest camera.

The Sony Alpha 7S III features, according to Sony has supreme imaging performance, versatile operability, and classic “S” series sensitivity.

The A7s Mark III has the same 12.1MP resolution as the previous A7S Mark II, but now has a back-illuminated sensor with bigger photosites and better high-ISO image quality. The native sensitivity range is ISO 80-102,400, expandable to ISO 40-409,600.

Sony says the readout speed is twice as fast and that there’s a threefold reduction in a rolling shutter, or ‘jello’ effect, as the camera is moved from side to side.

The new sensor is paired up with a new BIONZ XR image processor that is eight times faster than its predecessor. This plays a part in the A7S Mark III’s high frame rates and high-quality video capture, and Sony’s now-legendary Eye AF system that Sony says is 30% better in the Alpha 73 III.

It is a 4K video camera. The Alpha 7s III is capable of shooting 4K 60p XAVC S-I movie continuously over one hour until battery ends under the following conditions; XAVC S-I 10-bit 4:2:2, 25 deg C (ambient, the camera when recording started), Auto Power Off Temperature: High.

While the camera was announced on July 28, 2020, getting your hands on one may take a little time. Pre-orders from your favorite retailer are expected to be filled by late September 2020.