Tim Hortons® Launches New Quality Improvements in Breakfast Sandwiches

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Tim Hortons® Launches New Quality Improvements in Breakfast Sandwiches
Tim Hortons® Launches New Quality Improvements in Breakfast Sandwiches

THUNDER BAY – Starting today, Tim Hortons is making breakfast better than ever with quality improvements designed to deliver the best taste and best value for Canadians.

These quality food improvements are part of Tim Hortons’ ‘Back to Basics’ strategy announced earlier this year and include a commitment to make the menu free from colours and flavours from artificial sources.

“More Canadians eat breakfast at Tim Hortons than any other restaurant and we take pride in providing convenient, high-quality and affordable options for Canadians on the go,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.

“We’re excited that today we’re launching an amazing new crispier, naturally smoked bacon that we know guests are going to love, along with a delicious new fluffy English muffin for our breakfast sandwiches.”

Tim Hortons is also implementing new training and standards to improve the consistency and quality of breakfast offerings, including making breakfast sandwiches even tastier by buttering each one.