Dining Hard at the Rose Bowl Game

The Granddaddy Dog - one of the amazing food choices for fans at the Rose Bowl Game
The Granddaddy Dog - one of the amazing food choices for fans at the Rose Bowl Game
The Granddaddy Dog - one of the amazing food choices for fans at the Rose Bowl Game
The Granddaddy Dog – one of the amazing food choices for fans at the Rose Bowl Game

18,000 Hotdogs – 4,700 Orders of Nachos

Pasadena CA – LIVING – For millions of people, New Years Day wouldn’t be complete without first the annual Rose Bowl Parade, and then a full slate of college football bowl games, including of course the iconic Rose Bowl. For fans at the Rose Bowl Stadium enjoying the game also includes enjoying the incredible selection of food available at the stadium.

Fans can expect game-day favorites on January 1 like big pretzels and beer along with signature Rose Bowl dishes, such as the Granddaddy Dog – a quarter-pound hot dog topped with mac-n-cheese, pulled pork, bacon and barbecue sauce – and Farm to Fan Nachos – house-fried chips, seasoned beef, and three locally-made salsa toppings.

The task of getting food ready for the 90,000 football fans at the Rose Bowl Stadium is a task that takes almost as much preparation as the big game itself. The driving force behind the event is the dedicated staff and volunteers.

SodexoMAGIC, a partnership with Magic Johnson Enterprises and Sodexo, a food services and facilities management company, is lifting the curtain on how it prepares to serve 90,000 fans on New Year’s Day. SodexoMAGIC provides concessions at the Rose Bowl Stadium year-round. In addition to 300 staff, SodexoMAGIC coordinates with nearly 1,000 volunteers from local high schools, churches and community groups to help sell concessions and raise money for their organizations. SodexoMAGIC has earmarked a percentage of its game-day sales for charity, resulting in nearly $100,000 in donations per game to community groups – around $600,000 annually. Additionally, SodexoMAGIC has partnered with Pasadena Hot Meals for the past seven years to deliver food after each stadium event to people in need within the community.

This year, two specialty burgers representing each team will be featured on the menu and all are encouraged to vote for their favorite team burger at @SodexoUSA.

This year, SodexoMAGIC expects to sell:

  • 65,000 bottles and cups of beer
  • 18,000 bottles of water
  • 18,000 hot dogs, including 1,500 Granddaddy Dogs
  • 15,000 souvenir cups with team logos
  • 7,500 big pretzels
  • 4,700 nachos, including 1200 Farm to Fan Nachos

“SodexoMAGIC is proud to partner with the Rose Bowl Stadium to provide a spectacular fan experience for the 90,000 people who come to cheer on their favorite football team,” said Kevin Hengehold, SodexoMAGIC General Manager at the Rose Bowl Stadium.


SodexoMAGIC is a partnership with Magic Johnson Enterprises, owned by Earvin “Magic” Johnson, and Sodexo USA. It was formed in 2006 to empower communities with best-in-class food and facilities management solutions, including menus drawing on the expertise of Celebrity Chef G Garvin and healthy solutions from health expert and author Dr. Ian Smith. SodexoMAGIC recently celebrated a 10-year anniversary and boasts nearly 5,000 employees located across 49 clients and 1600 sites.

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