SILICON VALLEY – TECH – If you are working on building a page on the Web or you already have one, most likely you have heard something about meta tags, if you’re not using them already. Ignoring them and not being informed on their purpose and results can be a huge mistake for the success of your website. Thankfully, the process is easy to understand and easy to put into practice, but if you don’t have any experience, then you should take a look at the following list.
- Read about metatags.
First thing you should do is to become familiar with the purpose of the meta tags. They are HTML tags that let you use keywords which are relevant for the site content. This helps search engines index your website, which further brings you visitors. With this tool you can improve the chances of the website to be displayed in the search engines list.
- Decide on the keywords.
The keywords you use for the meta tags should be the most relevant for your content. There is no limit to use them, so the more you use, the better. Use the same keywords in the body of the text at least once for more visitors. Remember to use both words and phrases, even if they are made up by the same words. For example, if you want to use a “seo chicago website” phrase, you should also use the keywords “seo”, “Chicago” and “website”.
- Place the meta tags in the source code.
Meta tags should be placed in the site’s tags, and you can put them anywhere after the “title” tag. There are 2 types of meta tags that you should use: the keyword tag, which is used in order to list all the keywords you need, and the description tag. The latter is in fact a short description of the website, which will appear quoted after the content designation of the website.
- See if you need other meta tags.
You can also have other meta tags, not just keywords and descriptions. Some of them rely on the website’s author and other copyright information, for instance. You can Google some tips on how you can gain maximum advantage of the complex meta tag options.
- Think about augmenting the meta tags with other SEO tactics.
Meta tags are not meant to be used alone, but rather in combination with other tactics too. For example, in combination with the pay-per-click marketing, it can yield some pretty impressive results, so consider learning more about SEO too. In the end, it doesn’t matter what strategy you use, as long as it’s boosting your website to the first places on a Google search rank.