STAMFORD, Conn – World Wrestling Entertainment (WWE®) is coming off a very successful Wrestlemania®. The company has announced that its digital subscription service, WWE Network, reached a record 1.95 million total subscribers following last night’s WrestleMania®.1 This is a 7% increase from April 4th, 2016, the day after WrestleMania last year.
“Results today demonstrate that we are effectively executing our multi-platform content strategy,” said WWE Chairman & CEO Vince McMahon. “WWE Network continues to drive transformative growth for our company and is a key element of our global content ecosystem, which includes traditional television, digital and social platforms and our direct-to-consumer service (WWE Network).”
“With nearly 2 million total subscribers, more households than ever before watched WrestleMania on WWE Network,” said George Barrios, WWE Chief Strategy & Financial Officer. “Given the ongoing strong growth of WWE Network, we continue to expect record subscriber levels and record revenue in 2017 as we achieve targeted record profits.”
WWE Network Subscriber Highlights
- WWE Network reached record levels of total subscribers, total domestic subscribers and total international subscribers as of April 3, 2017
- Total domestic subscribers increased 4% to 1.45 million; total international subscribers increased 15% to 497,000 from April 4, 2016 – the day after WrestleMania last year
- Paid subscribers reached 1.66 million (+14%), including 1.24 million domestic (+12%) and 424,000 international (+23%) subscribers as of April 3, 2017
WWE Network total subscribers at WrestleMania 33 and WrestleMania 322, 3:
| Total Subscribers
(thousands) |
April 3rd, 2017
WrestleMania 33 |
April 4th, 2016
WrestleMania 32 |
% Growth | ||||||
| Total (Paid + Free Trial) | 1,949 | 1,824 | 7% | ||||||
| Total Paid | 1,661 | 1,454 | 14% | ||||||
| Total Domestic (Paid + Free Trial) | 1,452 | 1,390 | 4% | ||||||
| Domestic Paid | 1,237 | 1,109 | 12% | ||||||
| Total International (Paid + Free Trial) | 497 | 434 | 15% | ||||||
| International Paid | 424 | 345 | 23% | ||||||
WrestleMania Engagement Milestones
- WrestleMania broke the attendance record for the Orlando Citrus Bowl with 75,245 fans from all 50 States and 62 countries. As part of the week-long WrestleMania celebration, WWE will have an unprecedented five consecutive nights of sellouts at the Citrus Bowl and Amway Center
- WWE Network subscribers viewed 22.5 million hours during WrestleMania Week or 13 hours per subscriber during the week. This compares to 21.7 million hours last year, a 4% year-over-year increase
- For the first time, WrestleMania was made available in China on a pay-per-view basis via PPTV’s digital platform
- Digital and social media video views reached 133 million (Facebook, Twitter, Instagram, Snapchat, and YouTube), representing a 105% increase over last year
- WrestleMania garnered a record 18 million social media fan engagements4, up 66% from the prior year
