THUNDER BAY – Tim Hortons is using magic with hidden cameras to showcase its new hit drink of the summer. The Creamy Chocolate Chill is featured along with Canadian illusionist Darcy Oake who does an illusion in one of the Tim Hortons restaurants.
In a statement Tim Hortons says, “From music charts to movie theatres, summer is all about the hits. When it comes to the drink of summer 2015, Tim Hortons has it covered with its newest menu innovation, Creamy Chocolate Chill – a decadent frozen drink hand blended with real cream and layer upon layer of chocolaty goodness that’s the first of its kind from Tim Hortons. It’s so delicious, it’ll have you from the very first sip”.
“Tim Hortons elevated the Canadian cold specialty coffee category to new heights in 1999 with our iconic Iced Capp, and we think Creamy Chocolate Chill is really going to shake up the frozen treat market in much the same way,” says David Clanachan, President and COO, Tim Hortons Canada. “Creamy Chocolate Chill is unlike anything in our current lineup, and it gives our guests one more great reason to visit Tim Hortons on a hot summer day.”
Tim Hortons Iced Capp and Iced Coffee lead the cold specialty coffee category, representing nearly eight out of every 10 drinks sold in Canadian quick-service restaurants. Since entering the category, Tim Hortons has continued to expand its cold and frozen beverage lineup with innovations like Fruit Smoothies and Frozen Lemonade, and it now leads the overall cold specialty beverage category with more than 50 per cent market share1. The introduction of Creamy Chocolate Chill, which performed exceptionally well in sensory research, fills a menu gap at Tim Hortons and rounds out its specialty frozen treat roster. Its one-of-a-kind creamy chocolaty taste is expected to be a game changer for the brand.
Tim Hortons wanted to show guests that the layers of chocolaty awesomeness in the new Creamy Chocolate Chill will elevate their taste experience to a higher level. Literally. So with the help of Britain’s Got Talent finalist, Canadian illusionist Darcy Oake, they outfitted a Tim Hortons restaurant with hidden cameras and surprised guests and team members with a fun levitation illusion. Lots of preparation and rehearsal culminated in this live event that defies logic. To see a “Higher Level of Chocolaty,”