New York, NY – America’s Affluents are sophisticated consumers who are interacting with media across both the traditional and digital worlds more than ever before. To help marketers understand the online behavior of Affluents, Ipsos MediaCT and comScore have introduced an offering that fuses the Ipsos Affluent Survey with comScore Media Metrix data. By combining these industry-leading databases, marketers can become smarter about how Affluent audiences access media across channels and develop more sophisticated and targeted media plans.
“Marketers are seeking increasingly more precise audience measurement tools and the Ipsos and comScore alliance aims to help marketers make better digital marketing decisions in their targeting of America’s Affluents online,” says Evan Borak, Senior Vice President with Ipsos MediaCT in the U.S and Head of the Audience Measurement Group (AMG). “Combining the strengths and expertise of our two organizations and two of our leading measurement products, clients and marketers will benefit from better cross-platform marketing campaigns that connect the Affluent to their products and services.”
Marketers aiming to reach Affluents want to ensure their media spend is both effective and efficient in connecting with the intended audience. With the Ipsos Affluent Survey USA/comScore Fusion, marketers now have access to deeper profiling and targeting data surrounding online behavior, providing new opportunities to target this lucrative sector through strategic cross-channel audience measurement.
“Through this product collaboration with Ipsos, we are now helping to deliver important new insights into the behavior of Affluents,” says Naresh Rekhi, Vice President of Product Management at comScore. “Users of this service will benefit from an improved understanding of cross-channel media engagement and be able to develop smarter campaigns reaching high-income consumers.”
For over 37 years, the Ipsos Affluent Survey has been the definitive source of information about the lives, lifestyles, spending and media habits of 62 million Affluent Americans with $100k+ household income. And comScore is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.