Rock Icons KISS – Dress to Kill in John Varvatos
MILAN – FASHION News – In the 1970s the music world was completely turned on its head with the debut of the rock band KISS; their scandalous costumes, extreme makeup, electric music and show-stopping concerts made the group one of the most influential rock ‘n’ roll bands of all time. Almost four decades later the group continues to inspire multitudes throughout the world by defining their genre’s style.
Fresh on the heels of their induction into the Rock and Roll Hall of Fame, John Varvatos is proud to feature KISS in the new Spring 2014 advertising campaign, which was inspired by the notorious album “Dressed to Kill.” The black and white images were shot by famed Rock photographer Danny Clinch in DUMBO, Brooklyn and depict the band members in timeless John Varvatos tailored clothing. A documentary-style short film will also debut on JohnVarvatos.com on January 11th.
Additionally, during the John Varvatos Fall/Winter 2014 Fashion Show, held January 11, 2014, KISS made a special guest appearance.
“I wanted to sprinkle a little magic dust throughout the clothes in this collection, highlighting the idea of sartorial daring and masculine confidence that is integral to my vision, bringing it to a new level.” says John Varvatos. “While working with KISS on my new advertising campaign, I was taken by how much everybody, regardless of their age, loves them. For me, it is the idea of the superhero, a man in disguise with incredible powers, that makes the KISS myth so enduring and appealing, and it’s exactly that mindset that I wanted to explore, adding a dash of fantasy to my work while keeping tailored finesse and elegance high on the agenda. The result is energetic and strong, for a confident man who dares.”