Chevrolet and GMC have unveiled the companies all-new Silverado and Sierra 1500 pickups today. The new 2014 vehicles are designed to be the most refined, best engineered full-size pickups in the market according to General Motors. Among the many updates for 2014 are dramatic new designs inside and out for each brand; a trio of powerful, efficient EcoTec3 engines that seamlessly switch to four-cylinder mode to improve efficiency; and quieter, more comfortable, more functional cabs.
“The new Sierra and Silverado are more differentiated than ever in unique features and materials, in their standard content and in their design and details,” said Mark Reuss, president, GM North America. “These are two strong and distinct brands – each one appealing to a different kind of customer.”
GM states, in a media release, “The new Silverado builds on Chevrolet’s 95 years of truck heritage, while raising the bar for full-size pickups. Among the many updates for 2014 are a new trio of powerful, efficient EcoTec3 engines; a stronger, quieter, more comfortable cab; revised steering, suspension and brakes; ingenious solutions for managing cargo in the bed and true truck capability for towing and hauling”.
“Our customers rely on their trucks to meet the day-to-day challenges of earning a living, running a business and taking care of their families,” said Mark Reuss, president, GM North America. “Chevrolet is committed to giving truck customers the most-refined, best-engineered pickups in the market.”
The 2014 Silverado will become part of Chevrolet’s three-truck portfolio, designed to let customers select the right truck for their needs. It joins the Silverado 2500 and 3500 HD pickups.
In Thunder Bay, Owner and General Manager Tyler Dolcetti of Dominion Motors Buick GMC says that by early summer, the new trucks will be in the showroom. Dominion Motors is both online and has a new Facebook page as well. To join their Facebook click here.