The small is now extra small as Tim Hortons brings out new Extra Large

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New Extra LargeTHUNDER BAY – Small is now extra small, medium is now small, and larger sizes are now the norm at Tim Hortons across Canada. The company has announced it will be brewing its biggest cup yet. The decision might confuse some people, but for Canadians looking for their “Double-Doubles” chances are the bigger cup will just keep them happy. With this month’s introduction of a brand new extra large cup, Tim Hortons is now offering a 24 ounce extra large. You will have to wait until January 23rd to start slurping back the bigger cup.

To accommodate the brand new cup, the names of the other hot cup sizes have shifted: the original small is now extra small, the medium is now small and so forth. The change in names of the hot cup sizes will apply to all hot beverages – guests will still receive the same amount of coffee for the same price, only the name of the size has changed.

“We tested the names of the new hot cup sizes with our guests and the response has been overwhelmingly positive. Our guests also told us that they love our small eight-ounce cup, so we will continue to offer that size,” said Dave McKay, Director of Brand Marketing for Beverages, Tim Hortons. “By shifting the sizes, we’re able to provide coffee lovers with a full range of five size options: from extra small, all the way up to the new extra large.”

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