Japan Internet Users are Top Bloggers


TOKYO – Canadians may spend more time online than Internet users in other countries. However in Japan, the Internet users spend far more time online reading blogs. That is the findings released by comScore Japan KK.

The report found that in June 2011 more than 80 percent of the entire online population in Japan visited a blog site, as the number of visitors to the category rose 7 percent from the previous year. FC2 inc. led as the top blog destination with an audience of more than 46.7 million, followed by Livedoor – Blog and Ameblo.jp.

“Blogs play a central role in Japan’s Internet culture,” said Daizo Nishitani, President of comScore Japan KK. “Blogging has historically been a popular Internet activity, as the opportunity to interact anonymously appealed to many online users. Beyond the wide reach of the blog category in Japan, visitors are also highly engaged on these sites – spending more time on blogs per month than any other country globally.”

In Japan, according to Alexa.com the top five websites that people in the country visit are;

Facebook is the ninth most popular site. That is a contrast to the United States and Canada where Facebook is the second most popular site.

Global analysis of the Blog category revealed that Japan led all markets in blog engagement, with the average visitor in Japan spending more than an hour (62.6 minutes) visiting blogs in June. South Korea ranked second with an average of 49.6 minutes on blog sites, followed by Poland at 47.7 minutes.

Japan was also among the top markets for Blog category penetration with 80.5 percent of its online population visiting blogs in June. Taiwan ranked highest globally with 85.5 percent of its online population visiting blogs, followed by Brazil (85.2 percent reach), South Korea (84.9 percent reach) and Turkey (81.9 percent reach).

FC2.com is a site that offers users the ability to interconnect their own website, videos and photographs between the Internet and their wireless devices.

More than 59 million Internet users age 15 and older visited a blog site in Japan from a home or work location in June, an increase of 7 percent from the previous year.

FC2 inc. led as the top destination in the Blog category reaching 46.7 million visitors, up 16 percent in the past year. Livedoor – Blog ranked as the second largest site with 33.4 million visitors (up 35 percent), while Ameblo.jp drew 32.2 million visitors (up 14 percent). Seesaa (25.5 million visitors) and Yahoo! Blogs (16.2 million visitors) rounded out the top five.

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