Alberta Takes the Global Stage in Netflix’s Can This Love Be Translated?

Edmonton – Entertainment – A sweeping international love story, dramatic backdrops, and a starring role for Alberta – Can This Love Be Translated?, the romantic comedy that debuted globally on Netflix on January 16, is delivering more than just entertainment. The series, streamed in countries from Korea to France, features Alberta’s breathtaking landscapes and is proving to be a powerful economic driver for the province’s tourism and film sectors.

From Badlands to Big Screens

Filmed in several iconic Alberta locations including Calgary, the Badlands of Drumheller, and the Rocky Mountains, the series has exposed millions of viewers to the province’s majestic beauty. These scenes have been crafted not just for aesthetic appeal, but to deepen the emotional resonance of the characters’ journeys.

“Canada’s romantic scenery – from sunsets to shimmering lakes – became a backdrop to emotion,” said Yoo Young-eun, director of the series. “We wanted these moments to feel like postcards viewers would never forget.”

Global Exposure, Local Impact

The series is more than a cinematic showcase—it’s an investment multiplier. According to Travel Alberta, over 60% of Alberta film productions occur in smaller towns or rural areas, directly supporting local hospitality and tourism operators. The government reports that productions like Can This Love Be Translated? have collectively brought in more than $500 million to rural communities, contributing to over 9,000 jobs in 2023 alone.

“Every dollar invested in Alberta’s screen sector brings four dollars back,” said Andrew Boitchenko, Minister of Tourism and Sport. “We’re not just promoting stunning landscapes—we’re building jobs and sustainable tourism growth.”

From Seoul to the Rockies

A recent mission to South Korea by Alberta officials helped cement relationships with media companies, including Netflix Korea, helping to attract productions like this one. With South Korea now identified as a high-potential tourism market, Alberta is seeking to turn the series’ success into tangible visitor growth.

“We’re translating screen connection into real-world visits,” said Tannis Gaffney, CMO of Travel Alberta. “This is how we future-proof our tourism economy.”

Film as a Catalyst for Economic and Cultural Growth

Alberta’s commitment to developing its film and cultural sectors is gaining international attention. Minister Tanya Fir noted that showcasing Alberta’s stories and landscapes is a strategic priority for long-term economic resilience and cultural recognition.

“Film helps share our rich culture with the world while boosting our economy,” Fir stated. “Productions like this put Alberta on the map—not just for filming, but for experiencing.”

Alberta’s Growing Film Economy – At a Glance

• 60% of Alberta-made productions are filmed in rural areas.

• Rural film projects have injected $500M+ into local communities.

• The cultural screen sector contributed $1.25B to Alberta’s economy in 2023.

• Film and television support 9,000+ jobs across the province.

• Every $1 in government film investment returns $4 to Alberta’s economy.

As global audiences continue to fall in love with Alberta on-screen, the province is turning cinematic appeal into real economic dividends—proving that sometimes the best love stories start with a great location.

Thunder Bay and Northwestern Ontario Perspective

The cities of Thunder Bay, Dryden, Fort Frances, Kenora and the scenic vistas across our region are some of the likely most unrealized resources for film and movie makers. Thunder Bay can look, on film like anywhere. With mountains, lakes, grain elevators, a seaport, the potential is endless.

Other communities and First Nation communities offer additional amazing scenes and sets for movies.