When you’re building a trading platform, you need to think beyond its features and speed. Your platform’s user experience, or UX, is essentially how traders will interact with it every single day—and this can make a huge difference when it comes to the reputation you hold in a competitive market.
Many growth-focused firms choose to partner with experts who focus on building trading platforms that prioritize UX, knowing that it isn’t something to leave to chance. Getting it right requires a good deal of industry expertise, including knowledge of trader behaviour, as well as design thinking that’s tailored to the financial space.
Here, we’re looking in more detail at why leading firms are putting UX at the top of their priorities when developing new platforms.
UX Helps You Retain Clients
A trading platform with poor UX likely has some key issues that frustrate users, even if the underlying tech isn’t bad. Things like confusing layouts and slow response times can be all it takes for traders to lose confidence and decide to move elsewhere.
Working with an expert company like Devexperts that knows how to design natural-feeling, intuitive platforms can help you avoid these mistakes entirely. Your goal should be to build a platform that meets user expectations from the first click, helping you boost retention without having to spend more on acquiring new customers.
UX Drives Revenue
Good UX keeps your clients happy, and, in many cases, this can get them to trade more. When your platform has a clear, fast, and predictable interface, your users will find it quick and easy to place trades and monitor positions, so they’re more likely to increase their transactions (thereby increasing your revenue).
Look for a software design partner that knows how to keep users in the financial space engaged longer and make the most of the tools available without feeling overwhelmed.
UX Builds Trust in Your Brand
Trust is obviously something of extremely high importance for any trading platform. Your users need to feel the system will respond quickly and show accurate data, so they know it’ll handle their money safely.
Having poor UX means that even small errors or slow loading can damage the trust that you’ve already built with your users. That’s why it’s so important that you design a platform that feels reliable and secure, right from when a user creates an account.
UX Helps You Go Global
Traders today have hundreds of platforms to choose from, and if local success isn’t enough for your firm, you’ll want to make smart decisions that support your plans to expand into new markets.
When you’re expanding your business, you’ll need to meet the expectations of traders in different regions with different trading styles. A good development partner should know how to adapt UX to these demands without rebuilding the whole platform, so you can scale while keeping the user experience consistent.
Conclusion
If you want your trading platform to grow, it goes without saying that you shouldn’t treat UX as an afterthought. That means working with an expert to build a platform that meets your users’ expectations from day one—making your brand stronger, your users happier, and your business more profitable.
