Sports Betting Trends 2024: Top 5 Overview


Sports betting has taken over the planet

If this wasn’t obvious already, it became crystal-clear when a record 68 million adults bet a combined $23.1 billion on the Chiefs and 49ers at the 2024 Super Bowl. Make no doubt about it, sports betting has become a huge part of modern culture — and it’s here to stay.

Whether you’re a casual sports bettor or have been placing bets every weekend for years, you’ll definitely want to stay up-to-date with the latest sports betting trends. After all, new trends are emerging constantly in the sports betting world. Thankfully, this guide is to provide you with the inside information you’ve been looking for.

Here’s an exciting overview of the biggest sports betting trends 2024.

Sports Betting Trends 2024: The Top 5

1.   Big Bonuses and Promotions

Sportsbooks are everywhere. In the US alone, there’s over 40 officially licensed sportsbooks to choose from, which is more than enough choice for anyone. Naturally, because the industry is so jam-packed with operators, this has led to sports betting companies offering bigger bonuses and promotions than ever before.

Now, all of the major brand names in the industry, from BetMGM to FanDuel, are offering bonuses which can be activated using the promo codes at For maximum value, a popular trend that people are following is to join multiple sportsbooks at once so that they can collect as many bonuses as possible. It’s smart, as players ultimately get to experience matched deposits, cash bonuses, and more at no extra cost.

2.   Rise of Parlay Bets

Parlay bets are another incredibly popular sports betting trend in 2024.

In the past, sports betting fans would (generally) stick to placing simple moneyline bets on which teams they thought were going to win. Now, though, the moneyline bet is slowly being taken over by the parlay bet. For instance, over 71% of FanDuel bets in Illinois in 2022 were parlays, which is huge.

If you didn’t know already, a parlay bet is when you place multiple bets under one wager. If you were watching NBA action at the weekend and there were 5 fixtures, you could then bet on the outcome of all 5 games under one single wager. The benefit of this is that (if your parlay bet is successful) you win significantly more money. However, parlay bets are harder to win due to the fact that each one of your bets must come through.

3.   Mobile Sports Betting

The days of traditional sports betting are over. Sports fans no longer like to gamble at in-person betting shops or on their PCs. Instead, they love mobile sports betting. Just look at New York, a city where the average sports betting player uses 3.3 apps to place bets (iGaming Business). Why? Because mobile betting is faster, more convenient, and enables you to place bets on-the-go, whether you’re watching a game live or travelling somewhere in the country.

4.   Sports Betting Tips Accounts

Another sports betting trend 2024 has been the emergence of sports betting tip accounts on X (formerly known as Twitter). Now, big-name accounts like ‘Andy’s Betting Tips’ have skyrocketed in popularity and gained hundreds of thousands of followers. Every weekend, accounts like these will post betting tips for followers to essentially copy. The tips are usually based on evidence, stats, and experience, which is why many of these sports betting tip accounts have become so popular.

5.   Responsible Gambling

Over recent years, one of the biggest topics in the sports betting industry has been responsible gambling. This has been driven home by most major operators, who now regularly encourage their account holders to gamble responsibly, take breaks, and play with budgets. Thankfully, this trend has caught on, as many sports bettors have started to prioritise responsible gambling over making money, which is what matters the most.

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