The global fashion industry is estimated to be over 3 trillion dollars contributing to 2% of the World’s Gross Domestic Product. Therefore, with the right mindset, you break and penetrate through the fashion market.
Urban Silks are one of the fashion giants that have made headlines in the industry. This company is a South Asian clothing retailer based out of Toronto. It is operated by Arjun Mano, a visionary entrepreneur whose goal is to provide ethnic desi fashion at affordable prices. They mainly cater to Indian, Srilankan, and Bangladesh clients intending to be the best online portal in south Asian fashion.
The following are some of the little-known tips that can scale your fashion business like crazy!
- Leverage Your Marketing
Every fashion brand needs a proper marketing strategy to stand the competition. This strategy, if done right, can help any business stay afloat in the treacherous sea of eCommerce. Digital marketing has been a game-changer over the past few years in helping fashion brands evolve.
Social media has been one strategy you must embrace if you dream of ever moving to the next level. Social media such as Facebook, Instagram, Twitter, YouTube, TikTok, and many others can help you connect with your audience and build a relationship with them. Platforms such as Instagram can be used to show off to promote your products. Also, you can integrate your store with channels like Facebook, Pinterest, and Instagram.
Urban Silks understands Social Media marketing. They have over 13,000 Facebook page likes. They use this Facebook p[age for their marketing which is a perfect way to showcase their selections. They take photos of everything they have and then put them on Facebook. Customers can then show up at their store with their phones and show them what they want. Through social media marketing, Urban Silks customers look forward to their weekly uploads.
- Understand The Trends
Brands passionate about their craft consistently improve by understanding the recent trends in which their audience is interested. While researching the trends, be sure to consider the core values that your company represents. As a company, do you value style., functionality, elegance, or comfort? Keeping up with the latest trends was one of the significant challenges for Urban Silks. Why? Because latest trends keep changing at a rapid pace mainly influenced by the show business. To date, staying ahead of these trends has remained a significant concern. However, their years of experience and expert advisors in the fashion industry helped them keep up with the ever-changing trends. Despite having many online saree shops in North America, Urban Silks try to make a special place for their brand.
Are you thinking of stepping foot into the fashion industry? Leverage marketing and understand the trends. You will be able to scale your business within a short period quickly. You can check out Urban Silks at www.urbansilks.com or on Facebook, Instagram, and Tiktok @urbansilks.
Interview compiled by LuxVision Media Group Inc.