ATTAWAPISKAT – ENTERTAINMENT – Adrian Sutherland says, “My new album is about deeper meaning for me. These songs allowed me to explore some personal stuff I’ve never been able to on past albums. Some of the themes are sensitive but it was important for me to write about them, like fighting through losses and traumas, and learning to appreciate everything I have today, because it hasn’t always been clear to me.”
“The world we live in seems to be in chaos, with no signs of settling back down to ‘normal’ anytime soon. Some of these things scare me at times. Not knowing where all the love is, not knowing where we’re heading as a country. Are we truly ready to walk with each other in a good way? I was thinking about all of these things as I was writing this album.”
“The songs are emotional, and powerful for me to listen to now. They move me in ways like nothing else I have written. The talent who came together to help me make this album – from the producers, to the musicians, to the songwriters who collaborated with me – their passion shines through in every song. I absolutely love this album and hold it close to my heart.”
You could say a whole lot of serendipity went into the making of When The Magic Hits, the first solo project from Adrian Sutherland.
Like connecting with two co-writing brothers because one of them was a studio player on some of Adrian’s earlier recordings. Or arriving at a session with another writer only to discover they both shared the same song idea. Or being randomly paired on stage at a tribute show with a musician he’d never met before, which led to a small tour four months later where he would ultimately meet his album’s producer. Or his album producer’s own album being released on the same day as Adrian’s album, completely by chance…
Those are just a few of the ‘magic moments’ that found their way into the making of When The Magic Hits, the beautiful nine-track album that is out now. It features lead single Magic Hits, produced by GRAMMY Award-winning Colin Linden, who brings his heartfelt harmonies and mournful magical guitar to the song. Magic Hits was written by Sutherland along with previous collaborators Chris & Matt Gormley. Together, the three of them have some kind of magic indeed, evident in the three songs they wrote for this album (and two before).