Change is constant, and it is also unpredictable. Take the digital marketing landscape, for instance. Nobody could have predicted the difference it could bring to our lives or the extent to which it could draw the young of the world towards it, especially for entrepreneurial reasons. But as change would have it, that’s exactly what happened. Every day, perhaps every hour, the young are discovering the enormous and inexhaustible potential of the internet to make their dreams come true and help others accomplish their goals as well. A good example of this can be seen in the 17-year-old social media influencer Nishit Sangwan. Sangwan, a dynamic go-getter, has risen from his humble beginnings to become a leading digital marketing expert.
Talking about his journey, Sangwan says, “I was born in 2003 in a humble household. While still very young, I was exposed to the internet at a time when social media was still in its nascent stages. I started admiring those who were using different social media platforms to get their voices heard. While I admired their fan following, I was more interested in how they made it happen – the processes involved, the various techniques, the power of collaboration, etc. – I felt it was something I could do.” And he did.
As a digital marketing expert, Sangwan aims to keep pace with the changing trends. This is what his clients have come to expect from him. He says, “I don’t just work with the digital media; I am its avid user. I am not just observing it from a distance but also participating in it. My clients know that the insights I offer to help them develop their content and marketing strategies are based on my experiences as a user. I use myself and all my social media platforms as research models. They help me understand the market better. And my understanding guides me in helping my clients create accurate and sharp marketing decisions.”
He may be young, but he’s as driven as they come. Sangwan’s plan is to become one of the most reliable and unique digital marketing experts, and he’s leaving no stone unturned in pursuit of this dream.