To attain tremendous victory in today’s customer-centric world, confectioners have to improve and innovate their products constantly to keep up with times and cater to the ever growing demands of the consumers and one such young entrepreneur who fits the bill of an ideal confectioner is İbrahim from Turkey. The items that are dished out from his bakery are a hit amongst folks in town. As young boy, he was fascinated with the idea of baking goodies, experimenting with different items. Ibrahim says “I was mesmerized with the idea of baking while growing up as I loved with how those things changed shape and taste when out of the oven” He knew since his early days that he wanted to be part of this exciting world of baking sweet savouries. Experimenting and polishing his skills soon paved way to his journey as an entrepreneur into the confectionery business which he started five years back at the age of seventeen. When he started off he had no support to run his business, but he was adamant and confident within himself and had full faith in his products. He says that the success of a confectionery business pivots to a great extent on the quality of the items. Create a collection of merchandise that are unique and different from those sold by every other confectioner and you are bound to succeed, also the key to success is maintaining a steadfast client base. Ibrahim states “The greatest challenge initially was to tell customers how good my products were, and if it is preferred by one, they are going to get me more clients through word of mouth and that’s precisely what happened”.
The path to being a successful entrepreneur is tough having hordes of challenges and deterrents, the challenges that Ibrahim faced were harder but his never give up attitude and conviction in his items made him construct a loyal client base and a successful confectionery business.
Ibrahim’s success story of converting his passion for baking into a profitable confectionery business is a true inspiration for sure.