Love ’em – Hate ’em – People love talking about their smart phones

Smart Phones
Thunder Bay District Social Services are having telephone issues today.

apple iphoneTHUNDER BAY – Love ’em – Hate ’em – People love talking about their phones.  Ever notice how many people have a mobile phone? From the Blackberry, to the Iphone millions of Canadians have their phone at their fingertips. Go to a concert or a sporting event, and often people seem more focused on recording images or video from the event than simply enjoying it.

Iphone fanatics will line up for hours to get the first version of a new Iphone. That is a contrast to other companies. Some people, with perfectly good smartphones pay hundreds of dollars just to upgrade to a new model. 

“We all know that smartphones have become a huge part of modern life. We also see people talking about them all the time and going crazy whenever new ones get released to the public. That’s what makes this data so interesting. We can actually see which smartphones get people talking the most, but also what issues about the phones really resonate with people,” says Sheldon Levine the Community Manager for Sysomos.

[pullquote] Siri do you love me? ‘Does Apple make iPhones?’ [/pullquote]

From people who ask ‘Siri’ questions on their new Apple Iphones and treat the automated voice like a friend, to the people who argue online over how much better their smart phone is over other phones, it is a fact of modern life. 

Levine adds, “People love to talk about their smartphones on Facebook and Twitter; they love to praise them when they work, curse them when they freeze, ask questions and share opinions in the social community”.

On Facebook in Thunder Bay, Tbaytel generates enormous discussion on the success of the company’s continuing efforts to upgrade its wireless network. 

 To determine which smartphone gets the most and best social buzz, Sysomos  has focused its second Industry Insider report on the smartphone market. The latest Sysomos social media report examines conversations in the United States, the United Kingdom and Canada from June 1 to August 31, 2012 and compares social mentions of iPhone, Android, BlackBerry and Windows. Statistics and trends provide an inside look at the smartphone industry and reveal how each brand fared in the social media arena across different demographics and social platforms.

Report Highlights

  • iPhone gets talked about the most in social media with 6,215,118 mentions, accounting for 60% of the overall share of voice. Windows Phone has the least with 2%.
  • iPhone leads the number of conversations in blogs, online news and forums. However, when it came to Twitter, Android had the most amount of talk, barely edging out the iPhone with a mere 1,768 mentions.
  • The United States talks about smartphones the most, followed by the United Kingdom and then Canada.

Men talk far more about smartphones in social media (both in general and about specific brands) than women.


“Industry Insider: Smartphones” is the second in a series of Sysomos Industry Insider reports that focus on high-profile topics illuminated by social media monitoring. Sysomos uses its Media Analysis Platform (MAP) and Heartbeat platforms to collect, monitor and analyze data from blogs, Twitter, social networks, forums, wikis and major news sources and then translates the data into compelling graphics that provide valuable brand insights. By seeing what customers and influencers say about their brands and learning where discussions take place and why, companies are able to engage with people in new and different ways. This outreach builds stronger relationships and enhances customer loyalty, which ultimately leads to more successful business results.

To find out who’s winning (and losing) the smartphone wars, download a free copy of “Industry Insider: Smart Phones” here. You can also download our Industry Insider: Fast Food report.

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