Primal Herbs, a men’s wellness brand founded by entrepreneur Sergen Yilmaz, has expanded its in-house manufacturing capabilities in Florida, a move the company says is intended to strengthen quality oversight, improve traceability, and reduce operational risk associated with third-party production in the dietary supplement sector.
The company’s decision reflects a broader trend among consumer wellness brands seeking tighter control of production standards and clearer supply-chain accountability. Industry analysts note that brands across multiple categories – especially supplements – face persistent challenges when production is outsourced across multiple vendors, increasing the complexity of verifying inputs and ensuring consistent standards across batches.
Yilmaz founded Primal Herbs after what he describes as years of interest in men’s wellness, particularly the growing number of younger men seeking non-pharmaceutical wellness support for confidence, energy, and overall vitality.
The company’s positioning centers on natural ingredient formulations and transparency in consumer communication.
In the supplement industry, where trust is often tested by inconsistent practices and an increasingly discerning customer base, the move toward internal manufacturing has become a strategic differentiator. Primal Herbs says its Florida operation is designed to provide more direct control over manufacturing steps, including ingredient receiving, formulation, bottling, and process documentation.
“Outsourcing can create distance between the brand and the operational reality,” Yilmaz said in a statement. “If you want to stand behind your products, you need to be able to verify the process end-to-end.”
The company has not characterized its products as medical treatments and states that it is committed to compliance with applicable U.S. regulations governing dietary supplements. Primal Herbs describes its products as wellness supplements intended to support lifestyle goals, while avoiding medical claims.
The shift toward in-house production follows a period in which Primal Herbs experienced challenges stemming from an external manufacturing partner, according to the company. While the company did not disclose all details, it described the experience as a catalyst to redesign its production model with greater internal oversight.
Consumer brands frequently face scrutiny in moments of operational disruption, regardless of whether the initial cause is internal or external. In regulated categories, issues tied to production partners can have reputational consequences even when the brand itself did not intentionally create risk.
Industry observers note that this has increased the attractiveness of vertically integrated models for brands that want fewer variables between product development and final manufacturing.
