Stop the Scroll!
THUNDER BAY – Business – In today’s busy world, many people relax by scrolling on their smartphone. Social media is being used as a tool for business, as well as personal enjoyment.
Getting a person to stop scrolling to actually read your message is a challenge.
Kevin Palmer says, “Using a professional photographer who possesses real competence can profoundly boost your business’s online presence. Images are often the first interaction potential customers have with your brand—whether through your website, social media, or digital advertising—and quality matters.
“Crisp, well-composed photos reflect attention to detail, build trust, and communicate professionalism. Poor lighting, awkward framing, or low resolution can signal amateurism and drive people away before they even give your services a chance.”
Palmer recently shared an image from the Thunder Bay Marina, of the splash pad on social media. People’s comments on that image and its intensity and striking visual imagery are an excellent example of “Stopping the Scroll”.
“Beyond simply having high resolution images, a skilled photographer understands branding, visual storytelling, and how to capture what uniquely defines your business. They can help you showcase your products, space, and people in a way that aligns with your brand voice and appeals to your target audience,” Palmer adds. “When done right, photos become more than decoration: they become tools for engagement—encouraging shares, clicks, or conversions. With the right stylistic consistency and thematic cohesion, your visual content reinforces your identity and helps your business stand out in a crowded digital marketplace.”
At Palmer Creative Group, we recognize that investing in competent photography is an investment in long-term value. Great photos can reduce bounce rates, increase time spent on your site, and inspire confidence—which often translates into customer actions. Whether you need product shots, portraits, or environmental images, we work to produce images that elevate your online branding and make your business memorable. For more insight into how our photography services can benefit your business, please visit www.palmercreativegroup.com.
